The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia

Due to the realization of SMEs' importance to the economy, and the changed happened owing to technology, social media marketing capabilities (SMMC) has been being implemented over the last few years. It aims to develop SMEs and enhance their performance from new technology and resource point of...

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Main Author:	Aldeeha, Fawzi Mohamed Hasan
Format:	Thesis
Language:	eng eng
Published:	2022
Subjects:	T58.5-58.64 Information technology HD60 Small Business.
Online Access:	https://etd.uum.edu.my/10947/1/s93773_01.pdf https://etd.uum.edu.my/10947/2/s93773_02.pdf
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id	my-uum-etd.10947
record_format	uketd_dc
spelling	my-uum-etd.109472024-02-22T02:28:41Z The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia 2022 Aldeeha, Fawzi Mohamed Hasan Sulaiman, Yaty Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business T58.5-58.64 Information technology HD60 Small Business. Due to the realization of SMEs' importance to the economy, and the changed happened owing to technology, social media marketing capabilities (SMMC) has been being implemented over the last few years. It aims to develop SMEs and enhance their performance from new technology and resource point of view. Consequently, the objective of this study is to examine the relationship between SMMC and SME’s performance in Malaysia and assesses the mediating of trust on the relationship between SMMC and SME’s performance. Owing to covid19 and the implementation of MCO, the online questionnaire was used to collect data from 387 SME firms in Selangor, Malaysia in August and September 2020, and the 123 of the gathered data was analysed using SPSS and SmartPLS. The high second-order method has been used to conduct the analysis. The results confirmed that there are positive relationship between SMMC and all its dimensions and SMEs performance, the relationship between SMMC and trust is positive as well as between trust and SMEs performance. Moreover, trust positively mediates the relationship between social SMMC and SME performance. All the subhypotheses are positive and significant. The outcome of this study provides new knowledge and essential practical insights for the digital marketing agencies, SMEs agencies such as SME Corp, as well as policy makers. The findings help to look further at the programs and guidelines to empower SMEs with required marketing knowledge and best practice, business owners, and executive management. Finally, further research can provide in-depth explanations by considering all limitations of this study, such as further research with a specific sector, conduct research on other states, or interviewing targeted respondents for more clarification. 2022 Thesis https://etd.uum.edu.my/10947/ https://etd.uum.edu.my/10947/1/s93773_01.pdf text eng 2025-05-29 staffonly https://etd.uum.edu.my/10947/2/s93773_02.pdf text eng 2025-05-29 staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Sulaiman, Yaty
topic	T58.5-58.64 Information technology HD60 Small Business.
spellingShingle	T58.5-58.64 Information technology HD60 Small Business. Aldeeha, Fawzi Mohamed Hasan The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
description	Due to the realization of SMEs' importance to the economy, and the changed happened owing to technology, social media marketing capabilities (SMMC) has been being implemented over the last few years. It aims to develop SMEs and enhance their performance from new technology and resource point of view. Consequently, the objective of this study is to examine the relationship between SMMC and SME’s performance in Malaysia and assesses the mediating of trust on the relationship between SMMC and SME’s performance. Owing to covid19 and the implementation of MCO, the online questionnaire was used to collect data from 387 SME firms in Selangor, Malaysia in August and September 2020, and the 123 of the gathered data was analysed using SPSS and SmartPLS. The high second-order method has been used to conduct the analysis. The results confirmed that there are positive relationship between SMMC and all its dimensions and SMEs performance, the relationship between SMMC and trust is positive as well as between trust and SMEs performance. Moreover, trust positively mediates the relationship between social SMMC and SME performance. All the subhypotheses are positive and significant. The outcome of this study provides new knowledge and essential practical insights for the digital marketing agencies, SMEs agencies such as SME Corp, as well as policy makers. The findings help to look further at the programs and guidelines to empower SMEs with required marketing knowledge and best practice, business owners, and executive management. Finally, further research can provide in-depth explanations by considering all limitations of this study, such as further research with a specific sector, conduct research on other states, or interviewing targeted respondents for more clarification.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Aldeeha, Fawzi Mohamed Hasan
author_facet	Aldeeha, Fawzi Mohamed Hasan
author_sort	Aldeeha, Fawzi Mohamed Hasan
title	The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
title_short	The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
title_full	The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
title_fullStr	The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
title_full_unstemmed	The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
title_sort	relationship between social media marketing capability, trust and smes’ performance in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2022
url	https://etd.uum.edu.my/10947/1/s93773_01.pdf https://etd.uum.edu.my/10947/2/s93773_02.pdf
_version_	1794023795212681216

The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia

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