The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia

Job satisfaction (JS) of employees has been an important factor in organisations as part of achieving organisational performance and goals. This factor has been discussed and deliberated over a century. This study was conducted to gain a better understanding of the factors affecting JS with specific...

Full description

Saved in:

Bibliographic Details
Main Author:	Nazlisham, Abdul Majid
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HD58.7 Organizational Behavior.
Online Access:	https://etd.uum.edu.my/10952/1/s95182_01.pdf https://etd.uum.edu.my/10952/2/s95182_02.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.10952
record_format	uketd_dc
spelling	my-uum-etd.109522024-02-05T08:19:47Z The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia 2021 Nazlisham, Abdul Majid Perumal, Selvam Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD58.7 Organizational Behavior. Job satisfaction (JS) of employees has been an important factor in organisations as part of achieving organisational performance and goals. This factor has been discussed and deliberated over a century. This study was conducted to gain a better understanding of the factors affecting JS with specific reference to the employees of Government Linked Companies (GLCs). JS of employees is very important for organisations, especially in GLCs. GLCs are important as part of the catalyst for the economy. GLCs were incorporated as part of the nation’s strategy to propel and transcend the nation into achieving developed nation status by 2020. Internal marketing (IM) factors are factors that exist among employees in organisations. IM factors are relevant in organisations such as GLCs and act as indicators for JS of the employees in the GLCs. The IM factors, namely employee empowerment (EE), employee motivation (EM), training and development (TD), benefits and compensation (BC) and internal communication are studied as factors against JS in GLCs in the dissertation. Organisational culture (OC) was selected as the moderator against the IM factors towards the JS of the GLCs. 706 employees from 10 GLCs were chosen from the Ministry of Science, Technology and Innovation (MOSTI) for this study. 361 responses were received and 341 were deemed valid for analysis. The researcher collected the data through self-administered survey questionnaires. The hypotheses were tested using SPSS version 21.0 and PLS-SEM version 3.0. The findings showed that EE, EM and BC showed positive relationships with JS. OC did not moderate the relationship between the IM factors and JS. The study has shown the relevance of IM factors towards JS. It has also acted as the foundation for the study of JS factors among the employees of GLCs. It is hoped that the findings in the study will be used to improve the JS of employees in GLCs. 2021 Thesis https://etd.uum.edu.my/10952/ https://etd.uum.edu.my/10952/1/s95182_01.pdf text eng 2024-04-18 staffonly https://etd.uum.edu.my/10952/2/s95182_02.pdf text eng public phd doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Perumal, Selvam
topic	HD58.7 Organizational Behavior.
spellingShingle	HD58.7 Organizational Behavior. Nazlisham, Abdul Majid The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia
description	Job satisfaction (JS) of employees has been an important factor in organisations as part of achieving organisational performance and goals. This factor has been discussed and deliberated over a century. This study was conducted to gain a better understanding of the factors affecting JS with specific reference to the employees of Government Linked Companies (GLCs). JS of employees is very important for organisations, especially in GLCs. GLCs are important as part of the catalyst for the economy. GLCs were incorporated as part of the nation’s strategy to propel and transcend the nation into achieving developed nation status by 2020. Internal marketing (IM) factors are factors that exist among employees in organisations. IM factors are relevant in organisations such as GLCs and act as indicators for JS of the employees in the GLCs. The IM factors, namely employee empowerment (EE), employee motivation (EM), training and development (TD), benefits and compensation (BC) and internal communication are studied as factors against JS in GLCs in the dissertation. Organisational culture (OC) was selected as the moderator against the IM factors towards the JS of the GLCs. 706 employees from 10 GLCs were chosen from the Ministry of Science, Technology and Innovation (MOSTI) for this study. 361 responses were received and 341 were deemed valid for analysis. The researcher collected the data through self-administered survey questionnaires. The hypotheses were tested using SPSS version 21.0 and PLS-SEM version 3.0. The findings showed that EE, EM and BC showed positive relationships with JS. OC did not moderate the relationship between the IM factors and JS. The study has shown the relevance of IM factors towards JS. It has also acted as the foundation for the study of JS factors among the employees of GLCs. It is hoped that the findings in the study will be used to improve the JS of employees in GLCs.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Nazlisham, Abdul Majid
author_facet	Nazlisham, Abdul Majid
author_sort	Nazlisham, Abdul Majid
title	The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia
title_short	The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia
title_full	The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia
title_fullStr	The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia
title_full_unstemmed	The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia
title_sort	effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2021
url	https://etd.uum.edu.my/10952/1/s95182_01.pdf https://etd.uum.edu.my/10952/2/s95182_02.pdf
_version_	1794023796224557056

The effect of internal marketing on job satisfaction among employees of government linked companies (glcs) in Malaysia

Similar Items