Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers

The primary objective of this study is to ascertain the many elements that influence the inclination of small and medium-sized enterprises (SMEs) to engage in digital entrepreneurial intention. This study investigates the associations between education support, digital marketing literacy, and person...

Full description

Saved in:

Bibliographic Details
Main Author:	Nur Syahidah, Hamzah
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	HD60 Small Business.
Online Access:	https://etd.uum.edu.my/11049/1/deposit%20permission%20830017.pdf https://etd.uum.edu.my/11049/2/s830017_01.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.11049
record_format	uketd_dc
spelling	my-uum-etd.110492024-03-18T23:58:21Z Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers 2023 Nur Syahidah, Hamzah Mustapa, Azrain Nasyrah School of Business Management School Of Business Management HD60 Small Business. The primary objective of this study is to ascertain the many elements that influence the inclination of small and medium-sized enterprises (SMEs) to engage in digital entrepreneurial intention. This study investigates the associations between education support, digital marketing literacy, and personal attitude towards digital entrepreneurial intention. The sample consisted of 200 participants, specifically small and medium-sized firms (SMEs) that functioned as boutique sellers in the fashion industry. The data was subsequently analyzed using the Statistical Package for the Social Sciences (SPSS) version 27.0. The analyzed data employing descriptive, correlation, and multiple regression methodologies. The study systematically investigated the correlation between education support, digital marketing literacy, personal attitude, and digital entrepreneurship intention among boutique sellers. The findings revealed a substantial association between these variables. The variable above emerged as the most significant predictor variable in forecasting digital entrepreneurial intention, whereas the educational background variable was shown to be insignificant. This study also includes recommendations and implications for future research and practical applications. 2023 Thesis https://etd.uum.edu.my/11049/ https://etd.uum.edu.my/11049/1/deposit%20permission%20830017.pdf text eng staffonly https://etd.uum.edu.my/11049/2/s830017_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mustapa, Azrain Nasyrah
topic	HD60 Small Business.
spellingShingle	HD60 Small Business. Nur Syahidah, Hamzah Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers
description	The primary objective of this study is to ascertain the many elements that influence the inclination of small and medium-sized enterprises (SMEs) to engage in digital entrepreneurial intention. This study investigates the associations between education support, digital marketing literacy, and personal attitude towards digital entrepreneurial intention. The sample consisted of 200 participants, specifically small and medium-sized firms (SMEs) that functioned as boutique sellers in the fashion industry. The data was subsequently analyzed using the Statistical Package for the Social Sciences (SPSS) version 27.0. The analyzed data employing descriptive, correlation, and multiple regression methodologies. The study systematically investigated the correlation between education support, digital marketing literacy, personal attitude, and digital entrepreneurship intention among boutique sellers. The findings revealed a substantial association between these variables. The variable above emerged as the most significant predictor variable in forecasting digital entrepreneurial intention, whereas the educational background variable was shown to be insignificant. This study also includes recommendations and implications for future research and practical applications.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nur Syahidah, Hamzah
author_facet	Nur Syahidah, Hamzah
author_sort	Nur Syahidah, Hamzah
title	Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers
title_short	Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers
title_full	Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers
title_fullStr	Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers
title_full_unstemmed	Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers
title_sort	examining determinants of digital entrepreneurial intention among boutique sellers
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2023
url	https://etd.uum.edu.my/11049/1/deposit%20permission%20830017.pdf https://etd.uum.edu.my/11049/2/s830017_01.pdf
_version_	1794023814498091008

Examining Determinants of Digital Entrepreneurial Intention Among Boutique Sellers

Similar Items