Determinants of social media marketing towards start-ups business

Digital marketing is a way for businesses to communicate with people using the internet. It involves using different online tools like social media, blogs, and videos to promote products and services. As the internet becomes more popular, marketing strategies need to change to keep up with how peopl...

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Main Author:	'Aliah Syafina, Abd Rashid
Format:	Thesis
Language:	eng eng eng
Published:	2023
Subjects:	T58.5-58.64 Information technology HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/11077/1/permission%20to%20deposit-not%20allow-s830041.pdf https://etd.uum.edu.my/11077/2/s830041_01.pdf https://etd.uum.edu.my/11077/3/s830041_02.pdf
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id	my-uum-etd.11077
record_format	uketd_dc
spelling	my-uum-etd.110772024-03-26T00:29:33Z Determinants of social media marketing towards start-ups business 2023 'Aliah Syafina, Abd Rashid Mohd. Mokhtar, Sany Sanuri College of Business (COB) College of Business T58.5-58.64 Information technology HF5001-6182 Business Digital marketing is a way for businesses to communicate with people using the internet. It involves using different online tools like social media, blogs, and videos to promote products and services. As the internet becomes more popular, marketing strategies need to change to keep up with how people use technology. This research paper talks about how digital marketing is growing and how businesses can use it to be successful. It also talks about the good and bad things about using technology for marketing and suggests ideas for future research. The study will be divided into five chapter. In the first chapter, we will explain what the study is about and why it is important. We will also talk about what we aim to find out and how we plan to answer and the entire scope of the research. In the next chapter, we will cover the literature review which will provide other people's writing on social media marketing. This will help us learn more about how it has grown and why our study is important. We will use information from other studies to see the social media marketing towards start-ups. The third chapter tells us how the information was collected to make the research better. It explains how the choices made from sampling method to the population chosen to get more information. The context of methodology will give us lots of details about how the information was gathered and used to make the research better. In the fourth chapter which is findings part, we will show and explain all the important calculation we did based on the survey. After that, on the last chapter we will finish the paper by giving a conclusion. The conclusion will talk about what the results mean and suggest things to do in the future. We will also talk about the things we couldn't do because of limitations. 2023 Thesis https://etd.uum.edu.my/11077/ https://etd.uum.edu.my/11077/1/permission%20to%20deposit-not%20allow-s830041.pdf text eng staffonly https://etd.uum.edu.my/11077/2/s830041_01.pdf text eng 2026-12-13 staffonly https://etd.uum.edu.my/11077/3/s830041_02.pdf text eng staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd. Mokhtar, Sany Sanuri
topic	T58.5-58.64 Information technology HF5001-6182 Business
spellingShingle	T58.5-58.64 Information technology HF5001-6182 Business 'Aliah Syafina, Abd Rashid Determinants of social media marketing towards start-ups business
description	Digital marketing is a way for businesses to communicate with people using the internet. It involves using different online tools like social media, blogs, and videos to promote products and services. As the internet becomes more popular, marketing strategies need to change to keep up with how people use technology. This research paper talks about how digital marketing is growing and how businesses can use it to be successful. It also talks about the good and bad things about using technology for marketing and suggests ideas for future research. The study will be divided into five chapter. In the first chapter, we will explain what the study is about and why it is important. We will also talk about what we aim to find out and how we plan to answer and the entire scope of the research. In the next chapter, we will cover the literature review which will provide other people's writing on social media marketing. This will help us learn more about how it has grown and why our study is important. We will use information from other studies to see the social media marketing towards start-ups. The third chapter tells us how the information was collected to make the research better. It explains how the choices made from sampling method to the population chosen to get more information. The context of methodology will give us lots of details about how the information was gathered and used to make the research better. In the fourth chapter which is findings part, we will show and explain all the important calculation we did based on the survey. After that, on the last chapter we will finish the paper by giving a conclusion. The conclusion will talk about what the results mean and suggest things to do in the future. We will also talk about the things we couldn't do because of limitations.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	'Aliah Syafina, Abd Rashid
author_facet	'Aliah Syafina, Abd Rashid
author_sort	'Aliah Syafina, Abd Rashid
title	Determinants of social media marketing towards start-ups business
title_short	Determinants of social media marketing towards start-ups business
title_full	Determinants of social media marketing towards start-ups business
title_fullStr	Determinants of social media marketing towards start-ups business
title_full_unstemmed	Determinants of social media marketing towards start-ups business
title_sort	determinants of social media marketing towards start-ups business
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2023
url	https://etd.uum.edu.my/11077/1/permission%20to%20deposit-not%20allow-s830041.pdf https://etd.uum.edu.my/11077/2/s830041_01.pdf https://etd.uum.edu.my/11077/3/s830041_02.pdf
_version_	1804888185628524544

Determinants of social media marketing towards start-ups business

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