The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan

This study addresses the lack of research on the revisit intentions of Arab tourists attending the annual Jerash Festival of Culture and Arts in Jordan (JFCA), as well as the influencing factors for these intentions. Notably, recent research has shown increased interest in festival attachment and me...

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Main Author:	Al-Azzam, Mu'ath Hesham Metlak
Format:	Thesis
Language:	eng eng eng
Published:	2023
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/11081/1/permission%20to%20deposit-not%20allow-s903313.pdf https://etd.uum.edu.my/11081/2/s903313_01.pdf https://etd.uum.edu.my/11081/3/s903313_02.pdf
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id	my-uum-etd.11081
record_format	uketd_dc
spelling	my-uum-etd.110812024-03-26T00:30:38Z The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan 2023 Al-Azzam, Mu'ath Hesham Metlak Mohamed, Ahmad Edwin Lim, Khong Chiu Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government G154.9-155.8 Travel and state. Tourism TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service This study addresses the lack of research on the revisit intentions of Arab tourists attending the annual Jerash Festival of Culture and Arts in Jordan (JFCA), as well as the influencing factors for these intentions. Notably, recent research has shown increased interest in festival attachment and memorable festival experiences as critical factors influencing these intentions. However, both the direct and indirect relationships between festival attachment and revisit intentions are still under investigation. Furthermore, there is a scarcity of studies examining the relationships among all three variables—festival attachment, memorable festival experiences, and revisit intention—as well as the mediating role of memorable festival experiences between festival attachment and revisit intention. In response to these identified gaps, this study aims to investigate the relationships between festival attachment, memorable festival experiences, and revisit intentions among Arab tourists attending JFCA. Additionally, the study explores the mediating role of memorable festival experiences in the relationship between festival attachment and revisit intentions. The theoretical framework of the study was developed based on the Theory of Planned Behaviour, the Theory of Attachment, and the Event Experience Framework. For the above purposes, a quantitative research design using Structural Equation Modelling (SEM) through Smart-PLS version 3 was selected as the most appropriate. The data was collected using a systematic random sampling of 580 Arab tourists who attended JFCA on September 20, 2021. Based on the analysis, there is a significant positive relationship between festival attachment, memorable festival experiences, and revisit intention. Additionally, there is a significant indirect relationship between festival attachment and revisit intention through memorable festival experiences as the mediator. Practically, the study paves the way for organisers, planners, managers, and festival marketers to plan, develop, and market effective festival tourism strategies. The information obtained from this study will enhance tourists’ festival attachment and memorable festival experiences, which in turn will attract and retain more visitors for the event industry in the future. 2023 Thesis https://etd.uum.edu.my/11081/ https://etd.uum.edu.my/11081/1/permission%20to%20deposit-not%20allow-s903313.pdf text eng staffonly https://etd.uum.edu.my/11081/2/s903313_01.pdf text eng staffonly https://etd.uum.edu.my/11081/3/s903313_02.pdf text eng staffonly other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohamed, Ahmad Edwin Lim, Khong Chiu
topic	G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism Al-Azzam, Mu'ath Hesham Metlak The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan
description	This study addresses the lack of research on the revisit intentions of Arab tourists attending the annual Jerash Festival of Culture and Arts in Jordan (JFCA), as well as the influencing factors for these intentions. Notably, recent research has shown increased interest in festival attachment and memorable festival experiences as critical factors influencing these intentions. However, both the direct and indirect relationships between festival attachment and revisit intentions are still under investigation. Furthermore, there is a scarcity of studies examining the relationships among all three variables—festival attachment, memorable festival experiences, and revisit intention—as well as the mediating role of memorable festival experiences between festival attachment and revisit intention. In response to these identified gaps, this study aims to investigate the relationships between festival attachment, memorable festival experiences, and revisit intentions among Arab tourists attending JFCA. Additionally, the study explores the mediating role of memorable festival experiences in the relationship between festival attachment and revisit intentions. The theoretical framework of the study was developed based on the Theory of Planned Behaviour, the Theory of Attachment, and the Event Experience Framework. For the above purposes, a quantitative research design using Structural Equation Modelling (SEM) through Smart-PLS version 3 was selected as the most appropriate. The data was collected using a systematic random sampling of 580 Arab tourists who attended JFCA on September 20, 2021. Based on the analysis, there is a significant positive relationship between festival attachment, memorable festival experiences, and revisit intention. Additionally, there is a significant indirect relationship between festival attachment and revisit intention through memorable festival experiences as the mediator. Practically, the study paves the way for organisers, planners, managers, and festival marketers to plan, develop, and market effective festival tourism strategies. The information obtained from this study will enhance tourists’ festival attachment and memorable festival experiences, which in turn will attract and retain more visitors for the event industry in the future.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Al-Azzam, Mu'ath Hesham Metlak
author_facet	Al-Azzam, Mu'ath Hesham Metlak
author_sort	Al-Azzam, Mu'ath Hesham Metlak
title	The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan
title_short	The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan
title_full	The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan
title_fullStr	The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan
title_full_unstemmed	The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan
title_sort	relationships between festival attachment, memorable festival experience, and revisit intention among arab tourists towards jerash festival in jordan
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2023
url	https://etd.uum.edu.my/11081/1/permission%20to%20deposit-not%20allow-s903313.pdf https://etd.uum.edu.my/11081/2/s903313_01.pdf https://etd.uum.edu.my/11081/3/s903313_02.pdf
_version_	1804888186646691840

The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan

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