The relationships between festival attachment, memorable festival experience, and revisit intention among Arab tourists towards Jerash Festival in Jordan
This study addresses the lack of research on the revisit intentions of Arab tourists attending the annual Jerash Festival of Culture and Arts in Jordan (JFCA), as well as the influencing factors for these intentions. Notably, recent research has shown increased interest in festival attachment and me...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11081/1/permission%20to%20deposit-not%20allow-s903313.pdf https://etd.uum.edu.my/11081/2/s903313_01.pdf https://etd.uum.edu.my/11081/3/s903313_02.pdf |
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