Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption
This research study aimed to examine the impact of flexi payment, digital platforms, and online purchasing stimuli on halal consumption among Gen Z in Malaysia. The background of the research is based on the growing importance of online purchasing behaviour among Gen Z consumers and the significance...
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2023
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my-uum-etd.110952024-04-03T01:30:19Z Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption 2023 Rodzoh, Muhamad Amin Rahman, Md. Mahfujur Islamic Business School Islamic Business School HF5548.34 Mobile Commerce This research study aimed to examine the impact of flexi payment, digital platforms, and online purchasing stimuli on halal consumption among Gen Z in Malaysia. The background of the research is based on the growing importance of online purchasing behaviour among Gen Z consumers and the significance of halal consumption in Malaysia. The study used a quantitative research approach and collected data through questionnaire survey. The sample population was students aged 18 to 25 years representative from private and public universities in Malaysia, using a nonprobability convenience sampling technique. The study found that impulsive buying tendencies with halal consumption have distinct components influencing the online shopping behaviour. The study revealed that certain online purchasing stimuli, such as limited time offers, low stock, free return offers, and free shipping offers, increase impulsive buying tendencies. The use of digital platforms and flexi payment options, such as credit card instalment plans and buy-now-pay-later facilities, was found to increase impulsive buying behaviour in Gen Z in Malaysia. The study suggests that Muslim consumers who wish to adhere to the principles of ethical consumption may need to develop strategies to resist impulsive buying tendencies, such as setting a budget, planning purchases in advance, and practising mindfulness when shopping online. Thus, the key findings of this study provide insights into the online purchasing behaviour of Gen Z in Malaysia and highlight the need for awareness and a responsible approach to halal consumption. 2023 Thesis https://etd.uum.edu.my/11095/ https://etd.uum.edu.my/11095/1/s828238_01.pdf text eng 2026-03-29 staffonly https://etd.uum.edu.my/11095/2/s828238_02.pdf text eng 2026-03-29 staffonly other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Rahman, Md. Mahfujur |
| topic |
HF5548.34 Mobile Commerce |
| spellingShingle |
HF5548.34 Mobile Commerce Rodzoh, Muhamad Amin Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption |
| description |
This research study aimed to examine the impact of flexi payment, digital platforms, and online purchasing stimuli on halal consumption among Gen Z in Malaysia. The background of the research is based on the growing importance of online purchasing behaviour among Gen Z consumers and the significance of halal consumption in Malaysia. The study used a quantitative research approach and collected data through questionnaire survey. The sample population was students aged 18 to 25 years representative from private and public universities in Malaysia, using a nonprobability convenience sampling technique. The study found that impulsive buying tendencies with halal consumption have distinct components influencing the online shopping behaviour. The study revealed that certain online purchasing stimuli, such as limited time offers, low stock, free return offers, and free shipping offers, increase impulsive buying tendencies. The use of digital platforms and flexi payment options, such as credit card instalment plans and buy-now-pay-later facilities, was found to increase impulsive buying behaviour in Gen Z in Malaysia. The study suggests that Muslim consumers who wish to adhere to the principles of ethical consumption may need to develop strategies to resist impulsive buying tendencies, such as setting a budget, planning purchases in advance, and practising mindfulness when shopping online. Thus, the key findings of this study provide insights into the online purchasing behaviour of Gen Z in Malaysia and highlight the need for awareness and a responsible approach to halal consumption. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Rodzoh, Muhamad Amin |
| author_facet |
Rodzoh, Muhamad Amin |
| author_sort |
Rodzoh, Muhamad Amin |
| title |
Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption |
| title_short |
Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption |
| title_full |
Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption |
| title_fullStr |
Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption |
| title_full_unstemmed |
Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption |
| title_sort |
impact of flexi payment digital platform and online stimuli on malaysia gen z’s halal consumption |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Islamic Business School |
| publishDate |
2023 |
| url |
https://etd.uum.edu.my/11095/1/s828238_01.pdf https://etd.uum.edu.my/11095/2/s828238_02.pdf |
| _version_ |
1804888189720068096 |