Factors influencing the intentions to purchase Takaful among millennials in Selangor

There is a disturbing tendency among millennials today to their low level of financial awareness that leads to, the intention for takaful is not the top priority to them. Since they are less likely to think about their future, they are not considering takaful, overestimate the cost of purchasing tak...

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Main Author:	Nurul 'Afifah, Ahmad
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/11096/1/permission%20to%20deposit-grant%20the%20permission-s824429.pdf https://etd.uum.edu.my/11096/2/s824429_01.pdf
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id	my-uum-etd.11096
record_format	uketd_dc
spelling	my-uum-etd.110962024-04-03T01:40:35Z Factors influencing the intentions to purchase Takaful among millennials in Selangor 2023 Nurul 'Afifah, Ahmad Abdul Majid, Nurul Huda College of Business (COB) College of Business HG Finance There is a disturbing tendency among millennials today to their low level of financial awareness that leads to, the intention for takaful is not the top priority to them. Since they are less likely to think about their future, they are not considering takaful, overestimate the cost of purchasing takaful, and are least likely to interact with takaful providers. This study seeks to bridge a knowledge gap regarding the intentions of the millennials in Selangor to purchase Takaful. The factors identified are based on the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) which are attitude, knowledge, subjective norms, and religiosity. There are 125 respondents participating in this study. Based on the results of Multiple Linear regression and Pearson correlation Analysis, findings show that attitude and subjective norms are positively and significantly related to purchase intentions. The findings of the study are important for Islamic financial institutions, especially for takaful companies to revamp their marketing strategies. Understanding the behavior of millennials towards takaful could help to strengthen the Takaful products, increase awareness, and make them consider Takaful as one of the options for the future preparations of the next generation. 2023 Thesis https://etd.uum.edu.my/11096/ https://etd.uum.edu.my/11096/1/permission%20to%20deposit-grant%20the%20permission-s824429.pdf text eng staffonly https://etd.uum.edu.my/11096/2/s824429_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Majid, Nurul Huda
topic	HG Finance
spellingShingle	HG Finance Nurul 'Afifah, Ahmad Factors influencing the intentions to purchase Takaful among millennials in Selangor
description	There is a disturbing tendency among millennials today to their low level of financial awareness that leads to, the intention for takaful is not the top priority to them. Since they are less likely to think about their future, they are not considering takaful, overestimate the cost of purchasing takaful, and are least likely to interact with takaful providers. This study seeks to bridge a knowledge gap regarding the intentions of the millennials in Selangor to purchase Takaful. The factors identified are based on the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) which are attitude, knowledge, subjective norms, and religiosity. There are 125 respondents participating in this study. Based on the results of Multiple Linear regression and Pearson correlation Analysis, findings show that attitude and subjective norms are positively and significantly related to purchase intentions. The findings of the study are important for Islamic financial institutions, especially for takaful companies to revamp their marketing strategies. Understanding the behavior of millennials towards takaful could help to strengthen the Takaful products, increase awareness, and make them consider Takaful as one of the options for the future preparations of the next generation.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nurul 'Afifah, Ahmad
author_facet	Nurul 'Afifah, Ahmad
author_sort	Nurul 'Afifah, Ahmad
title	Factors influencing the intentions to purchase Takaful among millennials in Selangor
title_short	Factors influencing the intentions to purchase Takaful among millennials in Selangor
title_full	Factors influencing the intentions to purchase Takaful among millennials in Selangor
title_fullStr	Factors influencing the intentions to purchase Takaful among millennials in Selangor
title_full_unstemmed	Factors influencing the intentions to purchase Takaful among millennials in Selangor
title_sort	factors influencing the intentions to purchase takaful among millennials in selangor
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2023
url	https://etd.uum.edu.my/11096/1/permission%20to%20deposit-grant%20the%20permission-s824429.pdf https://etd.uum.edu.my/11096/2/s824429_01.pdf
_version_	1804888189971726336

Factors influencing the intentions to purchase Takaful among millennials in Selangor

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