Extension of theory planned behaviour towards customer intention to use Takaful products

Takaful is one of the insurance industries that shows the increasing demand from year to year. Takaful industry started its operations in 1984, and until 2023 the Takaful industry in Malaysia is listed as the third best Takaful industry in the world. A report from the Malaysia Takaful Association (M...

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Main Author:	Nurul Izzah, Jauhari
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/11098/1/s829512_01.pdf https://etd.uum.edu.my/11098/2/s829512_02.pdf
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id	my-uum-etd.11098
record_format	uketd_dc
spelling	my-uum-etd.110982024-04-07T00:00:03Z Extension of theory planned behaviour towards customer intention to use Takaful products 2023 Nurul Izzah, Jauhari Abu Bakar, Nashirah Islamic Business School Islamic Business Scool HG Finance Takaful is one of the insurance industries that shows the increasing demand from year to year. Takaful industry started its operations in 1984, and until 2023 the Takaful industry in Malaysia is listed as the third best Takaful industry in the world. A report from the Malaysia Takaful Association (MTA) shows that in year 2021 recorded an increase in market share of 14.8% compared to year 2020. The rapid development of technology is an advantage for the community to obtain information and news regarding the Takaful industries easily and quickly. In Malaysia there are 15 Takaful companies operated according to the shariah law. Therefore, this study was conducted to analyse the factors that influence the intention of customers to participant in Takaful products. This study was conducted using quantitative approach through online questionnaires to alumni from universities in Jordan. A total number of respondents answers this questionnaire is 108 respondents, and their answers were analysed using SPSS version 29. The results show that attitudes, subjective norms, perceived behavioural control and facilitating conditions have a significant and positive relationship to customers' intentions to use Takaful products. This study has empirically contributed to the theoretical and practical implications in understanding the expectations of customers' intentions to use Takaful products. The implications of this study are also expected to contribute to academics and Takaful industry as reference materials and to generate ideas for improve the quality of Takaful products. 2023 Thesis https://etd.uum.edu.my/11098/ https://etd.uum.edu.my/11098/1/s829512_01.pdf text eng 2026-03-30 staffonly https://etd.uum.edu.my/11098/2/s829512_02.pdf text eng 2026-03-30 staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abu Bakar, Nashirah
topic	HG Finance
spellingShingle	HG Finance Nurul Izzah, Jauhari Extension of theory planned behaviour towards customer intention to use Takaful products
description	Takaful is one of the insurance industries that shows the increasing demand from year to year. Takaful industry started its operations in 1984, and until 2023 the Takaful industry in Malaysia is listed as the third best Takaful industry in the world. A report from the Malaysia Takaful Association (MTA) shows that in year 2021 recorded an increase in market share of 14.8% compared to year 2020. The rapid development of technology is an advantage for the community to obtain information and news regarding the Takaful industries easily and quickly. In Malaysia there are 15 Takaful companies operated according to the shariah law. Therefore, this study was conducted to analyse the factors that influence the intention of customers to participant in Takaful products. This study was conducted using quantitative approach through online questionnaires to alumni from universities in Jordan. A total number of respondents answers this questionnaire is 108 respondents, and their answers were analysed using SPSS version 29. The results show that attitudes, subjective norms, perceived behavioural control and facilitating conditions have a significant and positive relationship to customers' intentions to use Takaful products. This study has empirically contributed to the theoretical and practical implications in understanding the expectations of customers' intentions to use Takaful products. The implications of this study are also expected to contribute to academics and Takaful industry as reference materials and to generate ideas for improve the quality of Takaful products.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nurul Izzah, Jauhari
author_facet	Nurul Izzah, Jauhari
author_sort	Nurul Izzah, Jauhari
title	Extension of theory planned behaviour towards customer intention to use Takaful products
title_short	Extension of theory planned behaviour towards customer intention to use Takaful products
title_full	Extension of theory planned behaviour towards customer intention to use Takaful products
title_fullStr	Extension of theory planned behaviour towards customer intention to use Takaful products
title_full_unstemmed	Extension of theory planned behaviour towards customer intention to use Takaful products
title_sort	extension of theory planned behaviour towards customer intention to use takaful products
granting_institution	Universiti Utara Malaysia
granting_department	Islamic Business School
publishDate	2023
url	https://etd.uum.edu.my/11098/1/s829512_01.pdf https://etd.uum.edu.my/11098/2/s829512_02.pdf
_version_	1804888190483431424

Extension of theory planned behaviour towards customer intention to use Takaful products

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