The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands

This study attempts to identify the willingness of households to pay to improve the quality of the river in Cameron Highland. A total 200 suitable respondents were collected for this study. The objective is 1) to identify the demographics of a household, 2) to evaluate the willingness of Malaysian h...

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Main Author:	Thivisha, Maran
Format:	Thesis
Language:	eng eng
Published:	2022
Subjects:	HB Economic Theory
Online Access:	https://etd.uum.edu.my/11115/1/s828431_01.pdf https://etd.uum.edu.my/11115/2/s828431_02.pdf
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id	my-uum-etd.11115
record_format	uketd_dc
spelling	my-uum-etd.111152024-05-27T06:14:44Z The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands 2022 Thivisha, Maran Ahmad, Siti Aznor School of Economics, Finance & Banking School of Economics, Finance & Banking HB Economic Theory This study attempts to identify the willingness of households to pay to improve the quality of the river in Cameron Highland. A total 200 suitable respondents were collected for this study. The objective is 1) to identify the demographics of a household, 2) to evaluate the willingness of Malaysian households to pay to prevent river pollution 3) to investigate the level of awareness among Malaysian households regarding river preservation and 4) to assess respondents' satisfaction with river pollution in Cameron Highland. Contingent Valuation Method (CVM) technique was used in this study where the single-bounded dichotomous choice was used to determine the willingness to pay. MARIT, INCOME, AGE and EDU have a positive sign because respondent believe that education, marriage and income is one of major factor that impact the WTP to improve the quality of rivers when respondent’s incomes are greater and more likely to be paid. GEN, OCU and FMLY have negative sign. The coefficient of LBD is strongly negative, as would be predicted. It is calculated that the mean WTP is 6.40 RM. When this is multiplied by the entire number of people who responded to the survey, an estimate of the total WTP for the pollutant may be derived. Finally, this study yields several recommendations to prevent river pollution in Cameron Highlands. 2022 Thesis https://etd.uum.edu.my/11115/ https://etd.uum.edu.my/11115/1/s828431_01.pdf text eng 2025-12-15 staffonly https://etd.uum.edu.my/11115/2/s828431_02.pdf text eng 2025-12-15 staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Ahmad, Siti Aznor
topic	HB Economic Theory
spellingShingle	HB Economic Theory Thivisha, Maran The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands
description	This study attempts to identify the willingness of households to pay to improve the quality of the river in Cameron Highland. A total 200 suitable respondents were collected for this study. The objective is 1) to identify the demographics of a household, 2) to evaluate the willingness of Malaysian households to pay to prevent river pollution 3) to investigate the level of awareness among Malaysian households regarding river preservation and 4) to assess respondents' satisfaction with river pollution in Cameron Highland. Contingent Valuation Method (CVM) technique was used in this study where the single-bounded dichotomous choice was used to determine the willingness to pay. MARIT, INCOME, AGE and EDU have a positive sign because respondent believe that education, marriage and income is one of major factor that impact the WTP to improve the quality of rivers when respondent’s incomes are greater and more likely to be paid. GEN, OCU and FMLY have negative sign. The coefficient of LBD is strongly negative, as would be predicted. It is calculated that the mean WTP is 6.40 RM. When this is multiplied by the entire number of people who responded to the survey, an estimate of the total WTP for the pollutant may be derived. Finally, this study yields several recommendations to prevent river pollution in Cameron Highlands.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Thivisha, Maran
author_facet	Thivisha, Maran
author_sort	Thivisha, Maran
title	The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands
title_short	The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands
title_full	The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands
title_fullStr	The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands
title_full_unstemmed	The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands
title_sort	willingness of malaysian household to pay for prevent rivers pollution in cameron highlands
granting_institution	Universiti Utara Malaysia
granting_department	School of Economics, Finance & Banking
publishDate	2022
url	https://etd.uum.edu.my/11115/1/s828431_01.pdf https://etd.uum.edu.my/11115/2/s828431_02.pdf
_version_	1804888193766522880

The willingness of Malaysian household to pay for prevent rivers pollution in Cameron Highlands

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