Takaful standards and customer perceptions affecting Takaful practices in Malaysia

The objectives of this study is to investigate the factors of perceived benefits of sales promotion, perceived adequacy of premium, perceived adequacy of information, and perceived quality affect customer perceptions toward Takaful practices in Malaysia. This study mainly used questionnaires to coll...

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Main Author:	Parimala Devi, Ponnan
Format:	Thesis
Language:	eng eng
Published:	2022
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/11127/1/Depositpermission_s819260.pdf https://etd.uum.edu.my/11127/2/s819260_01.pdf
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id	my-uum-etd.11127
record_format	uketd_dc
spelling	my-uum-etd.111272024-05-27T06:19:00Z Takaful standards and customer perceptions affecting Takaful practices in Malaysia 2022 Parimala Devi, Ponnan Kesayan, Puspakaran School of Economics, Finance & Banking School of Economics, Finance & Banking HG Finance The objectives of this study is to investigate the factors of perceived benefits of sales promotion, perceived adequacy of premium, perceived adequacy of information, and perceived quality affect customer perceptions toward Takaful practices in Malaysia. This study mainly used questionnaires to collect evident whereby the data have gathered based on the answer from the respondent. This data analysed using Statistical Package for Social Sciences (SPSS) Version 23 software. The collected data analysis based descriptive analysis, factor analysis, reliability analysis, correlation analysis and regression analysis. Based on finding, the factors perceived benefits of sales promotion, perceived adequacy of information and perceived quality are the essential factors that significantly influences customer perception toward Takaful practices in Malaysia. The Perceived adequacy of premium is factors that are not significantly influence customer perception toward Takaful practices in Malaysia. Henceforth, the Takaful industry needs to aim on factors such as sales promotion, adequacy of information and quality of service of Takaful companies to be equally successful in the insurance industry. 2022 Thesis https://etd.uum.edu.my/11127/ https://etd.uum.edu.my/11127/1/Depositpermission_s819260.pdf text eng 2025-04-17 staffonly https://etd.uum.edu.my/11127/2/s819260_01.pdf text eng 2025-04-17 staffonly other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Kesayan, Puspakaran
topic	HG Finance
spellingShingle	HG Finance Parimala Devi, Ponnan Takaful standards and customer perceptions affecting Takaful practices in Malaysia
description	The objectives of this study is to investigate the factors of perceived benefits of sales promotion, perceived adequacy of premium, perceived adequacy of information, and perceived quality affect customer perceptions toward Takaful practices in Malaysia. This study mainly used questionnaires to collect evident whereby the data have gathered based on the answer from the respondent. This data analysed using Statistical Package for Social Sciences (SPSS) Version 23 software. The collected data analysis based descriptive analysis, factor analysis, reliability analysis, correlation analysis and regression analysis. Based on finding, the factors perceived benefits of sales promotion, perceived adequacy of information and perceived quality are the essential factors that significantly influences customer perception toward Takaful practices in Malaysia. The Perceived adequacy of premium is factors that are not significantly influence customer perception toward Takaful practices in Malaysia. Henceforth, the Takaful industry needs to aim on factors such as sales promotion, adequacy of information and quality of service of Takaful companies to be equally successful in the insurance industry.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Parimala Devi, Ponnan
author_facet	Parimala Devi, Ponnan
author_sort	Parimala Devi, Ponnan
title	Takaful standards and customer perceptions affecting Takaful practices in Malaysia
title_short	Takaful standards and customer perceptions affecting Takaful practices in Malaysia
title_full	Takaful standards and customer perceptions affecting Takaful practices in Malaysia
title_fullStr	Takaful standards and customer perceptions affecting Takaful practices in Malaysia
title_full_unstemmed	Takaful standards and customer perceptions affecting Takaful practices in Malaysia
title_sort	takaful standards and customer perceptions affecting takaful practices in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Economics, Finance & Banking
publishDate	2022
url	https://etd.uum.edu.my/11127/1/Depositpermission_s819260.pdf https://etd.uum.edu.my/11127/2/s819260_01.pdf
_version_	1804888196292542464

Takaful standards and customer perceptions affecting Takaful practices in Malaysia

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