Takaful standards and customer perceptions affecting Takaful practices in Malaysia

The objectives of this study is to investigate the factors of perceived benefits of sales promotion, perceived adequacy of premium, perceived adequacy of information, and perceived quality affect customer perceptions toward Takaful practices in Malaysia. This study mainly used questionnaires to coll...

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Bibliographic Details
Main Author: Parimala Devi, Ponnan
Format: Thesis
Language:eng
eng
Published: 2022
Subjects:
Online Access:https://etd.uum.edu.my/11127/1/Depositpermission_s819260.pdf
https://etd.uum.edu.my/11127/2/s819260_01.pdf
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