The acceptance of mobile wallet in Klang Valley Malaysia
Problem Statement: Mobile wallet was introduced in Malaysia back in 2004 however it remains silent and unnoticed by bank customers’ and Malaysians. It was reintroduced in 2014, but the engagement is still low as users’ knowledge towards the use of digital is low and it led to less confidence in usin...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11140/1/s820859_01.pdf https://etd.uum.edu.my/11140/2/s820859_02.pdf |
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| Summary: | Problem Statement: Mobile wallet was introduced in Malaysia back in 2004 however it remains silent and unnoticed by bank customers’ and Malaysians. It was reintroduced in 2014, but the engagement is still low as users’ knowledge towards the use of digital is low and it led to less confidence in using digital payment through mobile wallet as well as electronic payment. In the effort of moving forward toward a cashless society by encouraging Malaysians to use mobile wallet, it is crucial to investigate elements that influence the intention to adopt mobile wallet in Malaysia’s Klang Valley.
Methodology: Theory of Reason Action (TRA), Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) have been used to investigate the intention to adopt mobile wallet. There were 330 questionnaires received from the respondents however only 324 questionnaires being used as 6 questionnaires were eliminated from analysis due to incomplete questionnaire and cannot be modified by respondents after submission. Data collected from the questionnaires were analysed using Descriptive Analysis, Reliability Test and Inferential Analysis. Pearson’s Correlation Analysis and Multiple Regression are the common methodologies of inferential analysis.
Findings: There is no question being removed from the questionnaire as all variables met the Cronbach’s Alpha threshold. Besides, Pearson’s Correlation result proved that all independent variables have a positive moderate relationship with dependent variable. However, only perceived usefulness and perceived risk have the significant relationship towards the intention to adopt mobile wallet in Malaysia based on the Multiple Linear Regression analysis.
Implication: The government, financial institution, and Fintech players should launch various programmes and/or campaigns to increase consumers’ awareness on mobile wallet. The parties should not overlook this as an opportunity to better understand what consumers need and want from this research in order to improve the market’s adoption of mobile wallets. In addition, it is crucial for retailers to have a good knowledge in using contactless payment terminal to cater the needs of customers who are compatible. Future researchers are encouraged to use this research as a reference to further understand consumers’ behavior in adopting mobile wallet in Malaysia. |
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