Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination

Destination marketers worked very hard to develop marketing strategies that target different tourist groups to enhance the competitiveness of the destinations. One strategy is to create favorable images among international Chinese students in China who could further promote China’s cultural tourism...

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Main Author:	Yang, Luo Tian
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/11171/1/depositpermission.pdf https://etd.uum.edu.my/11171/2/s903824_01.pdf
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id	my-uum-etd.11171
record_format	uketd_dc
spelling	my-uum-etd.111712024-06-12T02:03:57Z Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination 2023 Yang, Luo Tian Mohamed, Ahmad Edwin College of Law, Government and International Studies (COLGIS) Collage of Law,Government and International Studies G154.9-155.8 Travel and state. Tourism Destination marketers worked very hard to develop marketing strategies that target different tourist groups to enhance the competitiveness of the destinations. One strategy is to create favorable images among international Chinese students in China who could further promote China’s cultural tourism to the rest of the world. The Guangxi government realized the role of international Chinese students in promoting its image as a cultural tourism destination to attract more ASEAN tourists. For that reason, this study aims to construct a new research framework to examine the factors that influence the perceived image of Guangxi’s cultural tourism among international Chinese students from ASEAN countries. The framework is based on the cognitive-affective-conative (CAC) model of perceived image and incorporates several variables including informational familiarity, experiential familiarity, motivation, and cultural attachment as external influences on perceived images. The respondents for this study were 525 students who enrolled at various universities in Guangxi and were identified as international Chinese students from ASEAN countries. The study has successfully achieved the research objectives of testing the relationships between all relevant variables. This included verifying the effects of the four external dimensions of informational familiarity, experiential familiarity, motivation, and cultural attachment on perceived images, as well as analyzing the relationships among the three internal elements of perceived images: cognitive, affective, and conative images. Almost all of the main hypotheses were confirmed using multiple regression analyses, except for the effect of motivation on the conative image. In conclusion, the theoretical implication of this study will be the integration of tourism and psychology disciplines, and the development of a new research framework for understanding the factors that influence perceived images. The findings of this study can also assist the Guangxi government in formulating better strategies to attract ASEAN tourists by utilizing international Chinese students as the market bridge. 2023 Thesis https://etd.uum.edu.my/11171/ https://etd.uum.edu.my/11171/1/depositpermission.pdf text eng staffonly https://etd.uum.edu.my/11171/2/s903824_01.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohamed, Ahmad Edwin
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Yang, Luo Tian Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination
description	Destination marketers worked very hard to develop marketing strategies that target different tourist groups to enhance the competitiveness of the destinations. One strategy is to create favorable images among international Chinese students in China who could further promote China’s cultural tourism to the rest of the world. The Guangxi government realized the role of international Chinese students in promoting its image as a cultural tourism destination to attract more ASEAN tourists. For that reason, this study aims to construct a new research framework to examine the factors that influence the perceived image of Guangxi’s cultural tourism among international Chinese students from ASEAN countries. The framework is based on the cognitive-affective-conative (CAC) model of perceived image and incorporates several variables including informational familiarity, experiential familiarity, motivation, and cultural attachment as external influences on perceived images. The respondents for this study were 525 students who enrolled at various universities in Guangxi and were identified as international Chinese students from ASEAN countries. The study has successfully achieved the research objectives of testing the relationships between all relevant variables. This included verifying the effects of the four external dimensions of informational familiarity, experiential familiarity, motivation, and cultural attachment on perceived images, as well as analyzing the relationships among the three internal elements of perceived images: cognitive, affective, and conative images. Almost all of the main hypotheses were confirmed using multiple regression analyses, except for the effect of motivation on the conative image. In conclusion, the theoretical implication of this study will be the integration of tourism and psychology disciplines, and the development of a new research framework for understanding the factors that influence perceived images. The findings of this study can also assist the Guangxi government in formulating better strategies to attract ASEAN tourists by utilizing international Chinese students as the market bridge.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Yang, Luo Tian
author_facet	Yang, Luo Tian
author_sort	Yang, Luo Tian
title	Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination
title_short	Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination
title_full	Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination
title_fullStr	Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination
title_full_unstemmed	Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination
title_sort	asean international chinese students' perceived images of guangxi as a culturel tourism destination
granting_institution	Universiti Utara Malaysia
granting_department	College of Law, Government and International Studies (COLGIS)
publishDate	2023
url	https://etd.uum.edu.my/11171/1/depositpermission.pdf https://etd.uum.edu.my/11171/2/s903824_01.pdf
_version_	1804888210479775744

Asean International Chinese students' perceived images of Guangxi as a culturel tourism destination

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