A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist

This study focuses on the effect of 360-degree video on enjoyment. The objective is to identify the measurement of information quality and examine its impact on enjoyment. The study proposes the effect of these measurements on the enjoyment of 360-degree video, particularly in the context of tourism...

Full description

Saved in:

Bibliographic Details
Main Author:	Nur Anis Zulaikha, Ahmad
Format:	Thesis
Language:	eng eng
Published:	2023
Subjects:	G154.9-155.8 Travel and state Tourism T Technology (General)
Online Access:	https://etd.uum.edu.my/11193/1/Depositpermission_s824622.pdf https://etd.uum.edu.my/11193/2/s824622_01.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.11193
record_format	uketd_dc
spelling	my-uum-etd.111932024-06-23T03:21:54Z A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist 2023 Nur Anis Zulaikha, Ahmad Zulkifli, Abdul Nasir Seman, Mohd Amir Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduates School of Arts & Sciences G154.9-155.8 Travel and state. Tourism T Technology (General) This study focuses on the effect of 360-degree video on enjoyment. The objective is to identify the measurement of information quality and examine its impact on enjoyment. The study proposes the effect of these measurements on the enjoyment of 360-degree video, particularly in the context of tourism in Malaysia. The measurements include novelty of content, reliability of content, understandability of content, and interest. The study incorporates the theory of planned behavior to enhance the understanding of how these measurements influence enjoyment. The research methodology involves several steps, including the creation of a 360-degree video and data collection. The research design encompasses the main study, the measurements, and the independent and dependent variables. Data analysis is conducted using Smart PLS 4. The questionnaire assesses the effect of the measurements on the enjoyment of 360-degree video, specifically novelty of content, reliability of content, understandability of content, and interest. The results indicate that users agree that these measurements contribute to the enjoyment of 360-degree video, and there is a significant positive relationship between these measurements and enjoyment. In conclusion, it is hoped that the findings of this study will encourage researchers and tourists to utilize 360-degree video as a means of promoting beautiful destinations worldwide. 2023 Thesis https://etd.uum.edu.my/11193/ https://etd.uum.edu.my/11193/1/Depositpermission_s824622.pdf text eng staffonly https://etd.uum.edu.my/11193/2/s824622_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Zulkifli, Abdul Nasir Seman, Mohd Amir
topic	G154.9-155.8 Travel and state Tourism T Technology (General)
spellingShingle	G154.9-155.8 Travel and state Tourism T Technology (General) Nur Anis Zulaikha, Ahmad A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist
description	This study focuses on the effect of 360-degree video on enjoyment. The objective is to identify the measurement of information quality and examine its impact on enjoyment. The study proposes the effect of these measurements on the enjoyment of 360-degree video, particularly in the context of tourism in Malaysia. The measurements include novelty of content, reliability of content, understandability of content, and interest. The study incorporates the theory of planned behavior to enhance the understanding of how these measurements influence enjoyment. The research methodology involves several steps, including the creation of a 360-degree video and data collection. The research design encompasses the main study, the measurements, and the independent and dependent variables. Data analysis is conducted using Smart PLS 4. The questionnaire assesses the effect of the measurements on the enjoyment of 360-degree video, specifically novelty of content, reliability of content, understandability of content, and interest. The results indicate that users agree that these measurements contribute to the enjoyment of 360-degree video, and there is a significant positive relationship between these measurements and enjoyment. In conclusion, it is hoped that the findings of this study will encourage researchers and tourists to utilize 360-degree video as a means of promoting beautiful destinations worldwide.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nur Anis Zulaikha, Ahmad
author_facet	Nur Anis Zulaikha, Ahmad
author_sort	Nur Anis Zulaikha, Ahmad
title	A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist
title_short	A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist
title_full	A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist
title_fullStr	A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist
title_full_unstemmed	A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist
title_sort	study of the effect of measurement towards the enjoyment of using 360-degree video among tourist
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2023
url	https://etd.uum.edu.my/11193/1/Depositpermission_s824622.pdf https://etd.uum.edu.my/11193/2/s824622_01.pdf
_version_	1804888216064491520

A study of the effect of measurement towards the enjoyment of using 360-degree video among tourist

Similar Items