Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students

Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students

This research examines the level of Gen Z satisfaction towards online Islamic banking services among Universiti Sains Islam Malaysia (USIM) students. The development of Financial Technology attracted more customers to adopt online banking services for Malaysian citizens. However, there is still a la...

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Main Author: Nur Afiqah, Suhardi
Format: Thesis
Language:eng
eng
Published: 2023
Subjects:
HF5548.34 Mobile Commerce
HG Finance
Online Access:https://etd.uum.edu.my/11198/1/s830203_01.pdf
https://etd.uum.edu.my/11198/2/s830203_02.pdf
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id my-uum-etd.11198
record_format uketd_dc
spelling my-uum-etd.111982024-06-23T03:08:55Z Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students 2023 Nur Afiqah, Suhardi Abu Bakar, Nashirah Islamic Business School Islamic Business Scool HF5548.34 Mobile Commerce HG Finance This research examines the level of Gen Z satisfaction towards online Islamic banking services among Universiti Sains Islam Malaysia (USIM) students. The development of Financial Technology attracted more customers to adopt online banking services for Malaysian citizens. However, there is still a lack of research investigating the level of customer satisfaction among the Gen Z generation, particularly in the context of Islamic banking. Therefore, this research utilizes a quantitative approach, gathering data through a structured survey questionnaire. The data was collected using Google Forms, which was distributed to the students in USIM. The findings of this study indicate Perceived Ease of Use, Perceived Usefulness and Perceived Behavior Control is statistically significant and positive correlation with Gen Z satisfaction. This study also contributed to aid in the development and improvement of online Islamic banking services in order to meet the better needs and preferences of the important variables used in this study. 2023 Thesis https://etd.uum.edu.my/11198/ https://etd.uum.edu.my/11198/1/s830203_01.pdf text eng 2026-08-10 staffonly https://etd.uum.edu.my/11198/2/s830203_02.pdf text eng public other masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abu Bakar, Nashirah
topic HF5548.34 Mobile Commerce
HG Finance
spellingShingle HF5548.34 Mobile Commerce
HG Finance
Nur Afiqah, Suhardi
Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students
description This research examines the level of Gen Z satisfaction towards online Islamic banking services among Universiti Sains Islam Malaysia (USIM) students. The development of Financial Technology attracted more customers to adopt online banking services for Malaysian citizens. However, there is still a lack of research investigating the level of customer satisfaction among the Gen Z generation, particularly in the context of Islamic banking. Therefore, this research utilizes a quantitative approach, gathering data through a structured survey questionnaire. The data was collected using Google Forms, which was distributed to the students in USIM. The findings of this study indicate Perceived Ease of Use, Perceived Usefulness and Perceived Behavior Control is statistically significant and positive correlation with Gen Z satisfaction. This study also contributed to aid in the development and improvement of online Islamic banking services in order to meet the better needs and preferences of the important variables used in this study.
format Thesis
qualification_name other
qualification_level Master's degree
author Nur Afiqah, Suhardi
author_facet Nur Afiqah, Suhardi
author_sort Nur Afiqah, Suhardi
title Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students
title_short Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students
title_full Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students
title_fullStr Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students
title_full_unstemmed Gen-Z satisfaction toward online islamic banking services among Universiti Sains Islam Makaysia (USIM) students
title_sort gen-z satisfaction toward online islamic banking services among universiti sains islam makaysia (usim) students
granting_institution Universiti Utara Malaysia
granting_department Islamic Business School
publishDate 2023
url https://etd.uum.edu.my/11198/1/s830203_01.pdf
https://etd.uum.edu.my/11198/2/s830203_02.pdf
_version_ 1804888217322782720

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