The efect of service quality, perceived cost, complain behaviour and corporate image on customer satisfaction towards Perlindungan Tenang-Microtakaful product

The main purpose of this study is to evaluate the factors that impact customer satisfaction with Takaful Product (Perlindungan Tenang). This study believes several factors such as service quality, perceived cost, complaint behaviour and corporate image influence on the customer satisfaction towards...

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Bibliographic Details
Main Author: Mohd Azam, Musthafa
Format: Thesis
Language:eng
eng
Published: 2023
Subjects:
Online Access:https://etd.uum.edu.my/11211/1/s828835_01.pdf
https://etd.uum.edu.my/11211/2/s828835_02.pdf
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