Factors Influencing Tiktoker's Purchasing Intention In Malaysia
This study explores comprehensively into the multifaceted factors that shape the purchasing decisions of Malaysian TikTok users, focusing keenly on three pivotal variables: influencer endorsement, advertisement, and user engagement manifested through commentary and reviews. In the ever-evolving land...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng |
| Published: |
2024
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11231/1/depositpermission-s831849.pdf https://etd.uum.edu.my/11231/2/s831849_01.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|