Factors influencing intention of buying organic food products among generation Z in Malaysia
The present study attempts to investigate the motives of Generation Z to buy organic food products in a developing nation (Malaysia). Four key motives the factor of environment concern, health consciousness, food safety, and perceived value are examined in this study. Consumers’ purchase behavior is...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng eng |
| 出版: |
2024
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/11235/1/depositpermission.pdf https://etd.uum.edu.my/11235/2/s830038_01.pdf https://etd.uum.edu.my/11235/3/s830038_02.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|