Factors influencing intention of buying organic food products among generation Z in Malaysia
The present study attempts to investigate the motives of Generation Z to buy organic food products in a developing nation (Malaysia). Four key motives the factor of environment concern, health consciousness, food safety, and perceived value are examined in this study. Consumers’ purchase behavior is...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11235/1/depositpermission.pdf https://etd.uum.edu.my/11235/2/s830038_01.pdf https://etd.uum.edu.my/11235/3/s830038_02.pdf |
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