The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila

The halal industry is increasing globally due to the increasing population of Muslims. However, in countries with minority Muslim populations, such as the Philippines, the halal industry is still in its early stages. The aim of this study is to investigate the purchase decisions of Muslim consumers...

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Main Author:	Johaira, Macarambon
Format:	Thesis
Language:	eng eng
Published:	2024
Subjects:	BP174 The practice of Islam
Online Access:	https://etd.uum.edu.my/11269/1/depositpermission.pdf https://etd.uum.edu.my/11269/2/s831591_01.pdf
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id	my-uum-etd.11269
record_format	uketd_dc
spelling	my-uum-etd.112692024-08-29T04:25:19Z The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila 2024 Johaira, Macarambon Mohd Arzaman, Ameer Farhan School of Business Management School of Business Management BP174 The practice of Islam The halal industry is increasing globally due to the increasing population of Muslims. However, in countries with minority Muslim populations, such as the Philippines, the halal industry is still in its early stages. The aim of this study is to investigate the purchase decisions of Muslim consumers in Metro Manila, Philippines, in relation to their halal awareness, religiosity and halal certification. The proposed underpinning theory is the Buyer's Decision Process Theory, which indicates that consumer purchase decisions go through five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumer's awareness and religiosity are needs that are continuously researched and evaluated before, during, and after the purchase. A quantitative method was employed with the use of a survey questionnaire. The collected data was analyzed using the International Business Machines (IBM) Statistical Package for Social Science (SPSS) statistical software. The sample data of 384 was determined using the Krejcie & Morgan table. The results indicate that Muslims in Metro Manila halal awareness have strong relationships with purchase decisions on halal food, and religiosity and halal certification have a moderate relationship with purchase decisions on halal food. Findings show that the higher halal awareness, religiosity, and halal certification, the higher the purchase decisions on halal food among Muslims in Metro Manila. This study can contribute to the understanding of Muslim consumers and the Muslim religious sector. It can also assist food manufacturers in creating halal food and the government in crafting policies for the development of halal commerce and the halal ecosystem in the Philippines. 2024 Thesis https://etd.uum.edu.my/11269/ https://etd.uum.edu.my/11269/1/depositpermission.pdf text eng staffonly https://etd.uum.edu.my/11269/2/s831591_01.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Arzaman, Ameer Farhan
topic	BP174 The practice of Islam
spellingShingle	BP174 The practice of Islam Johaira, Macarambon The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
description	The halal industry is increasing globally due to the increasing population of Muslims. However, in countries with minority Muslim populations, such as the Philippines, the halal industry is still in its early stages. The aim of this study is to investigate the purchase decisions of Muslim consumers in Metro Manila, Philippines, in relation to their halal awareness, religiosity and halal certification. The proposed underpinning theory is the Buyer's Decision Process Theory, which indicates that consumer purchase decisions go through five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Consumer's awareness and religiosity are needs that are continuously researched and evaluated before, during, and after the purchase. A quantitative method was employed with the use of a survey questionnaire. The collected data was analyzed using the International Business Machines (IBM) Statistical Package for Social Science (SPSS) statistical software. The sample data of 384 was determined using the Krejcie & Morgan table. The results indicate that Muslims in Metro Manila halal awareness have strong relationships with purchase decisions on halal food, and religiosity and halal certification have a moderate relationship with purchase decisions on halal food. Findings show that the higher halal awareness, religiosity, and halal certification, the higher the purchase decisions on halal food among Muslims in Metro Manila. This study can contribute to the understanding of Muslim consumers and the Muslim religious sector. It can also assist food manufacturers in creating halal food and the government in crafting policies for the development of halal commerce and the halal ecosystem in the Philippines.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Johaira, Macarambon
author_facet	Johaira, Macarambon
author_sort	Johaira, Macarambon
title	The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_short	The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_full	The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_fullStr	The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_full_unstemmed	The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
title_sort	relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in metro manila
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2024
url	https://etd.uum.edu.my/11269/1/depositpermission.pdf https://etd.uum.edu.my/11269/2/s831591_01.pdf
_version_	1811772597640101888

The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila

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