The relationship of halal awareness, religiosity, and halal certification on purchasing decisions of halalgood among muslims in Metro Manila
The halal industry is increasing globally due to the increasing population of Muslims. However, in countries with minority Muslim populations, such as the Philippines, the halal industry is still in its early stages. The aim of this study is to investigate the purchase decisions of Muslim consumers...
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Main Author: | Johaira, Macarambon |
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Format: | Thesis |
Language: | eng eng |
Published: |
2024
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Subjects: | |
Online Access: | https://etd.uum.edu.my/11269/1/depositpermission.pdf https://etd.uum.edu.my/11269/2/s831591_01.pdf |
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