Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method

Statistics prove that the graduate unemployment rate in Malaysia has risen every year due to the increasing number of graduates in the employment market. However, the recruitment industry has undergone rapid changes resulting the use of new tools and technology for instance the use of technology-bas...

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Main Author:	Elijah, Noor Azmi
Format:	Thesis
Language:	eng eng
Published:	2024
Subjects:	TK5101-6720 Telecommunication
Online Access:	https://etd.uum.edu.my/11318/1/depositpermission.pdf https://etd.uum.edu.my/11318/2/s95634_01.pdf
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id	my-uum-etd.11318
record_format	uketd_dc
spelling	my-uum-etd.113182024-10-06T15:58:56Z Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method 2024 Elijah, Noor Azmi Abdul Rahman, Nik Adzrieman Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts And Sciences TK5101-6720 Telecommunication Statistics prove that the graduate unemployment rate in Malaysia has risen every year due to the increasing number of graduates in the employment market. However, the recruitment industry has undergone rapid changes resulting the use of new tools and technology for instance the use of technology-based mediums like social networking sites (SNSs) where it has prompt phenomenal impact in recruitment and job searching. Therefore, the purpose of this study is to explore the use of SNSs as the alternative communication method between employers and job seekers in recruitment. It aims to understand the conceptualisation of SNSs between employers and job seekers, the communication activities that occur, the antecedents of choosing job advertisements from the job seekers’ perspective, and the consequences of using SNS platforms. In-depth interviews were conducted with 19 informants from Selangor and Kuala Lumpur, who were selected via purposive sampling technique. The data was evaluated and combined in a thematic data analysis using the NVivo 12 software. The results indicate that employers can reach a large number of talented individuals with the help of SNSs. The present study built upon the Users and Gratification Theory to contribute further understanding of why people use certain types of media, what needs they have to use them, and what gratifications they get from using them 2024 Thesis https://etd.uum.edu.my/11318/ https://etd.uum.edu.my/11318/1/depositpermission.pdf text eng staffonly https://etd.uum.edu.my/11318/2/s95634_01.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Rahman, Nik Adzrieman
topic	TK5101-6720 Telecommunication
spellingShingle	TK5101-6720 Telecommunication Elijah, Noor Azmi Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method
description	Statistics prove that the graduate unemployment rate in Malaysia has risen every year due to the increasing number of graduates in the employment market. However, the recruitment industry has undergone rapid changes resulting the use of new tools and technology for instance the use of technology-based mediums like social networking sites (SNSs) where it has prompt phenomenal impact in recruitment and job searching. Therefore, the purpose of this study is to explore the use of SNSs as the alternative communication method between employers and job seekers in recruitment. It aims to understand the conceptualisation of SNSs between employers and job seekers, the communication activities that occur, the antecedents of choosing job advertisements from the job seekers’ perspective, and the consequences of using SNS platforms. In-depth interviews were conducted with 19 informants from Selangor and Kuala Lumpur, who were selected via purposive sampling technique. The data was evaluated and combined in a thematic data analysis using the NVivo 12 software. The results indicate that employers can reach a large number of talented individuals with the help of SNSs. The present study built upon the Users and Gratification Theory to contribute further understanding of why people use certain types of media, what needs they have to use them, and what gratifications they get from using them
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Elijah, Noor Azmi
author_facet	Elijah, Noor Azmi
author_sort	Elijah, Noor Azmi
title	Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method
title_short	Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method
title_full	Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method
title_fullStr	Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method
title_full_unstemmed	Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method
title_sort	exploring interpersonal communication between employers and job seekers : sosial netwoking sites as alternative communication method
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2024
url	https://etd.uum.edu.my/11318/1/depositpermission.pdf https://etd.uum.edu.my/11318/2/s95634_01.pdf
_version_	1813495765575663616

Exploring interpersonal communication between employers and job seekers : Sosial netwoking sites as alternative communication method

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