Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor

The medium of teaching and learning has been changed with the rise of technology of which social media has become an effective way in delivering information and learning. Thus, it is also affected how tax authority such as the Inland Revenue Board of Malaysia (IRBM) can use this technology in educat...

Full description

Saved in:

Bibliographic Details
Main Author:	Azizi, Mamat
Format:	Thesis
Language:	eng eng
Published:	2024
Subjects:	T58.5-58.64 Information technology
Online Access:	https://etd.uum.edu.my/11415/1/s831481_01.pdf https://etd.uum.edu.my/11415/2/s831481_02.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.11415
record_format	uketd_dc
spelling	my-uum-etd.114152024-10-27T00:57:56Z Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor 2024 Azizi, Mamat Mat Udin, Noraza College of Business (COB) College of Business T58.5-58.64 Information technology The medium of teaching and learning has been changed with the rise of technology of which social media has become an effective way in delivering information and learning. Thus, it is also affected how tax authority such as the Inland Revenue Board of Malaysia (IRBM) can use this technology in educating people about tax and disseminate information that does not restricted by geographical limits. The attractiveness of social media platforms can provide communication in a real-time as compared to traditional methods. This study is underpinned by the Unified Theory of Usage and Acceptance of Technology (UTAUT) theory with some modifications. This study empirically investigates the performance expectancy, effort expectancy, social influence and facilitating Condition that was found to be appropriate choice for meeting the objectives of the study particularly on the acceptance of social media as a medium for tax education. A total of 750 questionnaires were distributed that yielded 385 usable questionnaires. The results reveal that there is a positive relationship between performance expectancy, effort expectancy and social influence with the acceptance of social media as a medium for tax education while the facilitating conditions has no significant relationship with the acceptance of social media as a medium for tax education. This study concludes that social media has the potential to serves as an efficient medium for delivering tax education. Several strategic recommendations can be use by the tax authority in order to improve taxpayers’ education and compliance as the digital ecosystem continues to undergo transformation. This study also highlights several limitations and suggests future studies that can be conducted in this area. 2024 Thesis https://etd.uum.edu.my/11415/ https://etd.uum.edu.my/11415/1/s831481_01.pdf text eng 2027-05-31 staffonly https://etd.uum.edu.my/11415/2/s831481_02.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mat Udin, Noraza
topic	T58.5-58.64 Information technology
spellingShingle	T58.5-58.64 Information technology Azizi, Mamat Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor
description	The medium of teaching and learning has been changed with the rise of technology of which social media has become an effective way in delivering information and learning. Thus, it is also affected how tax authority such as the Inland Revenue Board of Malaysia (IRBM) can use this technology in educating people about tax and disseminate information that does not restricted by geographical limits. The attractiveness of social media platforms can provide communication in a real-time as compared to traditional methods. This study is underpinned by the Unified Theory of Usage and Acceptance of Technology (UTAUT) theory with some modifications. This study empirically investigates the performance expectancy, effort expectancy, social influence and facilitating Condition that was found to be appropriate choice for meeting the objectives of the study particularly on the acceptance of social media as a medium for tax education. A total of 750 questionnaires were distributed that yielded 385 usable questionnaires. The results reveal that there is a positive relationship between performance expectancy, effort expectancy and social influence with the acceptance of social media as a medium for tax education while the facilitating conditions has no significant relationship with the acceptance of social media as a medium for tax education. This study concludes that social media has the potential to serves as an efficient medium for delivering tax education. Several strategic recommendations can be use by the tax authority in order to improve taxpayers’ education and compliance as the digital ecosystem continues to undergo transformation. This study also highlights several limitations and suggests future studies that can be conducted in this area.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Azizi, Mamat
author_facet	Azizi, Mamat
author_sort	Azizi, Mamat
title	Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor
title_short	Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor
title_full	Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor
title_fullStr	Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor
title_full_unstemmed	Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor
title_sort	determinants of the acceptance of social media as a medium for tax education among salaried earners in selangor
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2024
url	https://etd.uum.edu.my/11415/1/s831481_01.pdf https://etd.uum.edu.my/11415/2/s831481_02.pdf
_version_	1818647173550571520

Determinants of the Acceptance of Social Media as a Medium for Tax Education Among Salaried Earners in Selangor

Similar Items