Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes

Successfully maintaining the operations of airline companies is a strategic problem that requires a strategic management process which begins with strategy formulation prior to its implementation. The purpose of this study was to examine critically the strategic management among the national airline...

Full description

Saved in:

Bibliographic Details
Main Author:	Rosyadhi, M. Fathur Rahman
Format:	Thesis
Language:	eng eng
Published:	2005
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/1257/1/M._FATHUR_RAHMAN_ROSYADHI.pdf https://etd.uum.edu.my/1257/2/1.M._FATHUR_RAHMAN_ROSYADHI.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.1257
record_format	uketd_dc
spelling	my-uum-etd.12572013-07-24T12:11:09Z Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes 2005 Rosyadhi, M. Fathur Rahman Sekolah Siswazah Graduate School HD28-70 Management. Industrial Management Successfully maintaining the operations of airline companies is a strategic problem that requires a strategic management process which begins with strategy formulation prior to its implementation. The purpose of this study was to examine critically the strategic management among the national airline companies in Indonesia. More specifically, this study attempted to analyse the models for the formulation of strategies that were used by airline companies in Indonesia. This study employed the case study method, which involved six airlines that were almost scheduled airline companies in Indonesia. They consisted of four airlines (i.e. Garuda, Merpati, Mandala dan Bouraq) with long years of experience since the 1970s, and two newly formed airlines (i.e. Pelita Air and Star Air), which started operations and scheduled flights in the year 2000. The results of the study revealed that strategy was ranked third amongst nine items of importance in the strategic management of scheduled airline companies in Indonesia, where the first ranked item was considered the most important. There were three scheduled airline companies which practised the strategy formulation model developed by David, while the other companies used other models or methods, such as the Balanced Scorecard, Sun Tim, Hitt, Mintzberg and Canvas, as a basis for formulating their strategies. According to the five airline companies, there was no specific strategic formulation model that can be used for the airline industry in Indonesia. All of the airline companies in this case study used SWOT analysis for auditing purposes. Other technical analyses employed included the BCG matrix, the TOWS matrix and the Competitive Profile matrix. The six airline companies indicated that they would continue to use SWOT analysis, and five of them had stated that SWOT analysis would not be replaced. 2005 Thesis https://etd.uum.edu.my/1257/ https://etd.uum.edu.my/1257/1/M._FATHUR_RAHMAN_ROSYADHI.pdf application/pdf eng validuser https://etd.uum.edu.my/1257/2/1.M._FATHUR_RAHMAN_ROSYADHI.pdf application/pdf eng public Ph.D. doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Rosyadhi, M. Fathur Rahman Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes
description	Successfully maintaining the operations of airline companies is a strategic problem that requires a strategic management process which begins with strategy formulation prior to its implementation. The purpose of this study was to examine critically the strategic management among the national airline companies in Indonesia. More specifically, this study attempted to analyse the models for the formulation of strategies that were used by airline companies in Indonesia. This study employed the case study method, which involved six airlines that were almost scheduled airline companies in Indonesia. They consisted of four airlines (i.e. Garuda, Merpati, Mandala dan Bouraq) with long years of experience since the 1970s, and two newly formed airlines (i.e. Pelita Air and Star Air), which started operations and scheduled flights in the year 2000. The results of the study revealed that strategy was ranked third amongst nine items of importance in the strategic management of scheduled airline companies in Indonesia, where the first ranked item was considered the most important. There were three scheduled airline companies which practised the strategy formulation model developed by David, while the other companies used other models or methods, such as the Balanced Scorecard, Sun Tim, Hitt, Mintzberg and Canvas, as a basis for formulating their strategies. According to the five airline companies, there was no specific strategic formulation model that can be used for the airline industry in Indonesia. All of the airline companies in this case study used SWOT analysis for auditing purposes. Other technical analyses employed included the BCG matrix, the TOWS matrix and the Competitive Profile matrix. The six airline companies indicated that they would continue to use SWOT analysis, and five of them had stated that SWOT analysis would not be replaced.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Rosyadhi, M. Fathur Rahman
author_facet	Rosyadhi, M. Fathur Rahman
author_sort	Rosyadhi, M. Fathur Rahman
title	Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes
title_short	Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes
title_full	Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes
title_fullStr	Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes
title_full_unstemmed	Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes
title_sort	formulasi strategi di kalangan syarikat-syarikat penerbangan nasional indonesia : satu kajian kes
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2005
url	https://etd.uum.edu.my/1257/1/M._FATHUR_RAHMAN_ROSYADHI.pdf https://etd.uum.edu.my/1257/2/1.M._FATHUR_RAHMAN_ROSYADHI.pdf
_version_	1747827107134701568

Formulasi Strategi di Kalangan Syarikat-Syarikat Penerbangan Nasional Indonesia : Satu Kajian Kes

Similar Items