Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency

Compulsive buying is a chronic, repetitive buying that becomes a primary respond to negative feelings. It is also known as addictive behavior. People who are involved in this negative behavior have the tendency to face financial and social problems such as divorce, debt, and personal bankruptcy....

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Main Author:	Mohamad, Ali
Format:	Thesis
Language:	eng eng
Published:	2004
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/1309/1/MOHAMAD_B._ALI.pdf https://etd.uum.edu.my/1309/2/1.MOHAMAD_B._ALI.pdf
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id	my-uum-etd.1309
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Mohamad, Ali Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
description	Compulsive buying is a chronic, repetitive buying that becomes a primary respond to negative feelings. It is also known as addictive behavior. People who are involved in this negative behavior have the tendency to face financial and social problems such as divorce, debt, and personal bankruptcy. Compulsive buyers are also known for having low self-esteem, materialistic, a high level of tendency to fantasize, depression, anxiety, obsession and feeling of guilt after purchase. In this study, the variables been used are hedonic motivation, credit cards use, unplanned purchase, peer influence. TV viewing and shopping frequency. The study also to identify the cross gender in compulsive buying tendency. The results exhibited the positive correlation of hedonic motivation, credit card use and unplanned purchases with compulsive buying tendency. There are three theoretical implications have been created from the finding and they are Hedonic Motive. Perceive Buying Capacity and Direct Marketing Stimuli. This study has discovered the opportunities for further study regarding compulsive buying tendency in Malaysia.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Mohamad, Ali
author_facet	Mohamad, Ali
author_sort	Mohamad, Ali
title	Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
title_short	Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
title_full	Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
title_fullStr	Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
title_full_unstemmed	Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency
title_sort	relationship between motive, credit card, information, peer and frequency with compulsive buying tendency
granting_institution	Universiti Utara Malaysia
granting_department	Faculty of Business Management
publishDate	2004
url	https://etd.uum.edu.my/1309/1/MOHAMAD_B._ALI.pdf https://etd.uum.edu.my/1309/2/1.MOHAMAD_B._ALI.pdf
_version_	1747827118478196736
spelling	my-uum-etd.13092013-07-24T12:11:23Z Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency 2004 Mohamad, Ali Faculty of Business Management Faculty of Business Management HF5415.33 Consumer Behavior. Compulsive buying is a chronic, repetitive buying that becomes a primary respond to negative feelings. It is also known as addictive behavior. People who are involved in this negative behavior have the tendency to face financial and social problems such as divorce, debt, and personal bankruptcy. Compulsive buyers are also known for having low self-esteem, materialistic, a high level of tendency to fantasize, depression, anxiety, obsession and feeling of guilt after purchase. In this study, the variables been used are hedonic motivation, credit cards use, unplanned purchase, peer influence. TV viewing and shopping frequency. The study also to identify the cross gender in compulsive buying tendency. The results exhibited the positive correlation of hedonic motivation, credit card use and unplanned purchases with compulsive buying tendency. There are three theoretical implications have been created from the finding and they are Hedonic Motive. Perceive Buying Capacity and Direct Marketing Stimuli. This study has discovered the opportunities for further study regarding compulsive buying tendency in Malaysia. 2004 Thesis https://etd.uum.edu.my/1309/ https://etd.uum.edu.my/1309/1/MOHAMAD_B._ALI.pdf application/pdf eng validuser https://etd.uum.edu.my/1309/2/1.MOHAMAD_B._ALI.pdf application/pdf eng public masters masters Universiti Utara Malaysia Assael, H.(1998). Consumer Behavior and Marketing Action. 6th Edition. New York university: South-Western College Publishing. Babin, Barry J., Wlliam R. Darden, & Mitch Griff"in (1994). Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research. 20,644-656. Bearden, W.O., & Netemeyer, R.G.(1998). 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Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency

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