Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur
The objective of this study is to ascertain that the decision to purchase craft products by the local and foreign visitors to Kompleks Kraf Kuala Lumpur is influenced by price factors and quality of the product, different purchase decision by the local and foreign visitor, male and female visitors a...
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2004
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HF5415.33 Consumer Behavior. |
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HF5415.33 Consumer Behavior. Mohd. Salleh, Hussien Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur |
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The objective of this study is to ascertain that the decision to purchase craft products by the local and foreign visitors to Kompleks Kraf Kuala Lumpur is influenced by price factors and quality of the product, different purchase decision by the local and foreign visitor, male and female visitors and aggregate income factors. The questionnaires on the decisions to buy crafts among the visitors to Kompleks Kraf Kuala Lumpur are formulated as instruments in the study and there are a total of 18 items involved. Hundred and fourty seven (147) respondents were selected to be part of the study. Out of that figure 79 respondents consist of local visitors while 68 respondents were foreign visitors. The result obtain from the study indicate that on average about 66.7% of purchases carried out were influenced or based on quality, 24% influenced by pricing factor and 8.8% on other factors. The analysis showed that there are no difference in decision to purchase based on price and quality of the craft products among the local and foreign visitors. On the other hand, differences do exist in the decisions to buy based on price and
quality of the craft products among the male and female visitors. Based on aggregate income of the respondents, the findings conclude that there are difference in the
purchasing pattern as a whole and based on price factor of the craft products but there are no difference in the decision to purchase based on quality. |
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Thesis |
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Master's degree |
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Mohd. Salleh, Hussien |
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Mohd. Salleh, Hussien |
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Mohd. Salleh, Hussien |
title |
Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur |
title_short |
Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur |
title_full |
Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur |
title_fullStr |
Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur |
title_full_unstemmed |
Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur |
title_sort |
pengaruh harga dan kualiti produk kraf ke atas keputusan di kalangan pengunjung kompleks kraf kuala lumpur |
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Universiti Utara Malaysia |
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Sekolah Siswazah |
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2004 |
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https://etd.uum.edu.my/1349/1/MOHD._SALLEH_B._HUSSIEN.pdf https://etd.uum.edu.my/1349/2/1.MOHD._SALLEH_B._HUSSIEN.pdf |
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my-uum-etd.13492013-07-24T12:11:34Z Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur 2004 Mohd. Salleh, Hussien Sekolah Siswazah Graduate School HF5415.33 Consumer Behavior. The objective of this study is to ascertain that the decision to purchase craft products by the local and foreign visitors to Kompleks Kraf Kuala Lumpur is influenced by price factors and quality of the product, different purchase decision by the local and foreign visitor, male and female visitors and aggregate income factors. The questionnaires on the decisions to buy crafts among the visitors to Kompleks Kraf Kuala Lumpur are formulated as instruments in the study and there are a total of 18 items involved. Hundred and fourty seven (147) respondents were selected to be part of the study. Out of that figure 79 respondents consist of local visitors while 68 respondents were foreign visitors. The result obtain from the study indicate that on average about 66.7% of purchases carried out were influenced or based on quality, 24% influenced by pricing factor and 8.8% on other factors. The analysis showed that there are no difference in decision to purchase based on price and quality of the craft products among the local and foreign visitors. On the other hand, differences do exist in the decisions to buy based on price and quality of the craft products among the male and female visitors. Based on aggregate income of the respondents, the findings conclude that there are difference in the purchasing pattern as a whole and based on price factor of the craft products but there are no difference in the decision to purchase based on quality. 2004 Thesis https://etd.uum.edu.my/1349/ https://etd.uum.edu.my/1349/1/MOHD._SALLEH_B._HUSSIEN.pdf application/pdf eng validuser https://etd.uum.edu.my/1349/2/1.MOHD._SALLEH_B._HUSSIEN.pdf application/pdf eng public masters masters Universiti Utara Malaysia Alexander, E.C. (2001). Consumer Buying Behavior and Product Categories in the Arts and Craft Industries. Diperolehi secara online dari http://www.sbaer.uca.edu/Research/2001/ACME/20acme01.htm Azlan & Associates (2001). Kajian Industri Kraf Malaysia, Perbadanan Kemajuan Kraftangan Malaysia, Kuala Lumpur Bealis H., Jagis M.B., Salop S.C. & Stalin R. (1981). "Consumer Search and Public Policy ", Journal of Consumer Research, 11-22. Baron R. A. (1989). 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(2001). Exoticism and Nostalgia: Consuming Southeast Asia Handicraft in Japan, dalam Scrase, T.J. (2002). Globalization and The Future of Asian Artisan Labor. The International Scope Review, 4(8):1-11. Oka A. Yeoti (1988). Pemasaran Pelancongan. Dewan Bahasa dan Pustaka, Kuala Lumpur. Parasuraman, A., Zeithaml, V. & Berry, L. (1985). A Conceptual Model of Service Quality and Its Implications For Future Research. Journal of Marketing, 49 (Fall): 722-730. Perbadanan Kraftangan (2003). Statistik Pengunjung Kompleks Kraf Kuala Lumpur 2002, Perbadanan Kemajuan Kraftangan Malaysia, Kuala Lumpur. Ross, E. (1984). Marketing Money With Proactive Pricing. Harvard Business Review, 62: 145-155. Shenhav-Keller, S. (1993). The Israeli Souvenir: Its Text and Context. Annals of Tourism Research, 20:182-196. Solomon, W. Stuart (1997). Marketing: Real People, Real Choice, Prentice Hall. Utusan Malaysia (April 2003), Kraf Tempatan : "Rakyat tempatan mesti ubah sikap", Utusan Melayu, Kuala Lumpur. Weinrich, P. H. (2001). Art and Craft Sector: Literature Review of Existing Studies in Labour Market Demands and Obstacles Undertaken for CEDCO. Diperolehi secara online dari Http://www.canadiancraftsfederation.ca/pdf/weinrich_biblio.pdf. Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3): 2-22. |