Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur

Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur

The objective of this study is to ascertain that the decision to purchase craft products by the local and foreign visitors to Kompleks Kraf Kuala Lumpur is influenced by price factors and quality of the product, different purchase decision by the local and foreign visitor, male and female visitors a...

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Main Author: Mohd. Salleh, Hussien
Format: Thesis
Language:eng
eng
Published: 2004
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/1349/1/MOHD._SALLEH_B._HUSSIEN.pdf
https://etd.uum.edu.my/1349/2/1.MOHD._SALLEH_B._HUSSIEN.pdf
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id my-uum-etd.1349
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Mohd. Salleh, Hussien
Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur
description The objective of this study is to ascertain that the decision to purchase craft products by the local and foreign visitors to Kompleks Kraf Kuala Lumpur is influenced by price factors and quality of the product, different purchase decision by the local and foreign visitor, male and female visitors and aggregate income factors. The questionnaires on the decisions to buy crafts among the visitors to Kompleks Kraf Kuala Lumpur are formulated as instruments in the study and there are a total of 18 items involved. Hundred and fourty seven (147) respondents were selected to be part of the study. Out of that figure 79 respondents consist of local visitors while 68 respondents were foreign visitors. The result obtain from the study indicate that on average about 66.7% of purchases carried out were influenced or based on quality, 24% influenced by pricing factor and 8.8% on other factors. The analysis showed that there are no difference in decision to purchase based on price and quality of the craft products among the local and foreign visitors. On the other hand, differences do exist in the decisions to buy based on price and quality of the craft products among the male and female visitors. Based on aggregate income of the respondents, the findings conclude that there are difference in the purchasing pattern as a whole and based on price factor of the craft products but there are no difference in the decision to purchase based on quality.
format Thesis
qualification_name masters
qualification_level Master's degree
author Mohd. Salleh, Hussien
author_facet Mohd. Salleh, Hussien
author_sort Mohd. Salleh, Hussien
title Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur
title_short Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur
title_full Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur
title_fullStr Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur
title_full_unstemmed Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur
title_sort pengaruh harga dan kualiti produk kraf ke atas keputusan di kalangan pengunjung kompleks kraf kuala lumpur
granting_institution Universiti Utara Malaysia
granting_department Sekolah Siswazah
publishDate 2004
url https://etd.uum.edu.my/1349/1/MOHD._SALLEH_B._HUSSIEN.pdf
https://etd.uum.edu.my/1349/2/1.MOHD._SALLEH_B._HUSSIEN.pdf
_version_ 1747827127184523264
spelling my-uum-etd.13492013-07-24T12:11:34Z Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur 2004 Mohd. Salleh, Hussien Sekolah Siswazah Graduate School HF5415.33 Consumer Behavior. The objective of this study is to ascertain that the decision to purchase craft products by the local and foreign visitors to Kompleks Kraf Kuala Lumpur is influenced by price factors and quality of the product, different purchase decision by the local and foreign visitor, male and female visitors and aggregate income factors. The questionnaires on the decisions to buy crafts among the visitors to Kompleks Kraf Kuala Lumpur are formulated as instruments in the study and there are a total of 18 items involved. Hundred and fourty seven (147) respondents were selected to be part of the study. Out of that figure 79 respondents consist of local visitors while 68 respondents were foreign visitors. The result obtain from the study indicate that on average about 66.7% of purchases carried out were influenced or based on quality, 24% influenced by pricing factor and 8.8% on other factors. The analysis showed that there are no difference in decision to purchase based on price and quality of the craft products among the local and foreign visitors. On the other hand, differences do exist in the decisions to buy based on price and quality of the craft products among the male and female visitors. Based on aggregate income of the respondents, the findings conclude that there are difference in the purchasing pattern as a whole and based on price factor of the craft products but there are no difference in the decision to purchase based on quality. 2004 Thesis https://etd.uum.edu.my/1349/ https://etd.uum.edu.my/1349/1/MOHD._SALLEH_B._HUSSIEN.pdf application/pdf eng validuser https://etd.uum.edu.my/1349/2/1.MOHD._SALLEH_B._HUSSIEN.pdf application/pdf eng public masters masters Universiti Utara Malaysia Alexander, E.C. (2001). Consumer Buying Behavior and Product Categories in the Arts and Craft Industries. Diperolehi secara online dari http://www.sbaer.uca.edu/Research/2001/ACME/20acme01.htm Azlan & Associates (2001). Kajian Industri Kraf Malaysia, Perbadanan Kemajuan Kraftangan Malaysia, Kuala Lumpur Bealis H., Jagis M.B., Salop S.C. & Stalin R. (1981). "Consumer Search and Public Policy ", Journal of Consumer Research, 11-22. Baron R. A. (1989). 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