Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia

The emergency of the Internet and technology is raised dramatically. It appears in various types of business and operations. Firms are adopted in Internet and technology to assist an improve their business' performances. Due to the rapid change and high competitive of the world market today,...

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Main Author:	Sapina, Dusamo
Format:	Thesis
Language:	eng eng
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/1433/1/SAPINA_BT._DUSAMO.pdf https://etd.uum.edu.my/1433/2/1.SAPINA_BT._DUSAMO.pdf
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id	my-uum-etd.1433
record_format	uketd_dc
spelling	my-uum-etd.14332013-07-24T12:11:54Z Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia 2004 Sapina, Dusamo Sekolah Siswazah Graduate School HF5001-6182 Business The emergency of the Internet and technology is raised dramatically. It appears in various types of business and operations. Firms are adopted in Internet and technology to assist an improve their business' performances. Due to the rapid change and high competitive of the world market today, firms are imperatively to conduct business in the modern and easy way in order to remain competitive and profitable. Electronic commerce (e-commerce) is a popular way of conduct business. Most firms are adopted e-commerce initiative into their operations n order to improve quality of service, lower cost and reduce time to market. However, there are many failure in adopting e-commerce initiative, Those failure are significantly concern with the strategy, both the corporate strategy and e-commerce strategy. This paper present review of the literature regarding to the business models, e-commerce and its strategy in international and domestic airline industries, models and frameworks of evaluating e-commerce strategy, as well as the Airasia's e-commerce strategy. The objectives of this research are to evaluate e-commerce strategies of a case study (Airasia) by using 'E-commerce value creation strategy' framework and design a guideline for evaluating e-commerce strategy in airline industry. This guideline is expected to contribute the executive and IT managers in generating and implementing e-commerce strategy in airline industry. 2004 Thesis https://etd.uum.edu.my/1433/ https://etd.uum.edu.my/1433/1/SAPINA_BT._DUSAMO.pdf application/pdf eng validuser https://etd.uum.edu.my/1433/2/1.SAPINA_BT._DUSAMO.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Sapina, Dusamo Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
description	The emergency of the Internet and technology is raised dramatically. It appears in various types of business and operations. Firms are adopted in Internet and technology to assist an improve their business' performances. Due to the rapid change and high competitive of the world market today, firms are imperatively to conduct business in the modern and easy way in order to remain competitive and profitable. Electronic commerce (e-commerce) is a popular way of conduct business. Most firms are adopted e-commerce initiative into their operations n order to improve quality of service, lower cost and reduce time to market. However, there are many failure in adopting e-commerce initiative, Those failure are significantly concern with the strategy, both the corporate strategy and e-commerce strategy. This paper present review of the literature regarding to the business models, e-commerce and its strategy in international and domestic airline industries, models and frameworks of evaluating e-commerce strategy, as well as the Airasia's e-commerce strategy. The objectives of this research are to evaluate e-commerce strategies of a case study (Airasia) by using 'E-commerce value creation strategy' framework and design a guideline for evaluating e-commerce strategy in airline industry. This guideline is expected to contribute the executive and IT managers in generating and implementing e-commerce strategy in airline industry.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Sapina, Dusamo
author_facet	Sapina, Dusamo
author_sort	Sapina, Dusamo
title	Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
title_short	Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
title_full	Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
title_fullStr	Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
title_full_unstemmed	Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia
title_sort	evaluating strategy for e-commerce in airline industry : a case study of airasia
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2004
url	https://etd.uum.edu.my/1433/1/SAPINA_BT._DUSAMO.pdf https://etd.uum.edu.my/1433/2/1.SAPINA_BT._DUSAMO.pdf
_version_	1747827144043528192

Evaluating Strategy for E-Commerce in Airline Industry : A Case Study of AirAsia

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