Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam

Three hundred questionnaires were distributed to lecturers of two public which is UUM and USM. All lecturers were selected randomly from various faculties. Questionnaires were developed to examine the level of understanding and in selecting a particular bank. Questionnaires can be divided into se...

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Main Author: Suzaida, Bakar
Format: Thesis
Language:eng
eng
Published: 2004
Subjects:
Online Access:https://etd.uum.edu.my/1453/1/SUZAIDA_BT._BAKAR.pdf
https://etd.uum.edu.my/1453/2/1.SUZAIDA_BT._BAKAR.pdf
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spelling my-uum-etd.14532013-07-24T12:12:00Z Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam 2004 Suzaida, Bakar Sekolah Siswazah Graduate School HG Finance Three hundred questionnaires were distributed to lecturers of two public which is UUM and USM. All lecturers were selected randomly from various faculties. Questionnaires were developed to examine the level of understanding and in selecting a particular bank. Questionnaires can be divided into several parts which all questions relate to the understanding and knowledge towards Islamic banking, bank selection criteria, product usage and switching factors. Several questions in these questionnaires were adapted from previous study. One hundred fifty questionnaires were analyzed using mean and T-test to determine the most important factor in selecting criteria. The findings revealed that there are no significant different between two groups of lecturer. The findings also show that knowledge and understanding among lecturers still at moderate level. For selecting criteria, both group concern about fast and efficient services as a major factor. Besides that, this study also examines the usage of Islamic product or services as a major factor. Besides that, this study also examines the usage of Islamic product or services which the most frequent usage is ATM and it also can be relate to fast and efficient services. This study also examine the switching factors among respondent which the finding show the most important factors is low service quality and second is less experience among bank staff. Overall, customer interested with good service quality which this is a major factors in selecting bank criteria. The results also suggest that, Islamic bank should increase the level of service quality in order to obtain existing customers and built continuously relationship with Islamic bank. 2004 Thesis https://etd.uum.edu.my/1453/ https://etd.uum.edu.my/1453/1/SUZAIDA_BT._BAKAR.pdf application/pdf eng validuser https://etd.uum.edu.my/1453/2/1.SUZAIDA_BT._BAKAR.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic HG Finance
spellingShingle HG Finance
Suzaida, Bakar
Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam
description Three hundred questionnaires were distributed to lecturers of two public which is UUM and USM. All lecturers were selected randomly from various faculties. Questionnaires were developed to examine the level of understanding and in selecting a particular bank. Questionnaires can be divided into several parts which all questions relate to the understanding and knowledge towards Islamic banking, bank selection criteria, product usage and switching factors. Several questions in these questionnaires were adapted from previous study. One hundred fifty questionnaires were analyzed using mean and T-test to determine the most important factor in selecting criteria. The findings revealed that there are no significant different between two groups of lecturer. The findings also show that knowledge and understanding among lecturers still at moderate level. For selecting criteria, both group concern about fast and efficient services as a major factor. Besides that, this study also examines the usage of Islamic product or services as a major factor. Besides that, this study also examines the usage of Islamic product or services which the most frequent usage is ATM and it also can be relate to fast and efficient services. This study also examine the switching factors among respondent which the finding show the most important factors is low service quality and second is less experience among bank staff. Overall, customer interested with good service quality which this is a major factors in selecting bank criteria. The results also suggest that, Islamic bank should increase the level of service quality in order to obtain existing customers and built continuously relationship with Islamic bank.
format Thesis
qualification_name masters
qualification_level Master's degree
author Suzaida, Bakar
author_facet Suzaida, Bakar
author_sort Suzaida, Bakar
title Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam
title_short Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam
title_full Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam
title_fullStr Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam
title_full_unstemmed Persepsi Masyarakat Akademik Universiti Awam Tempatan Terhadap Sistem Perbankan Islam
title_sort persepsi masyarakat akademik universiti awam tempatan terhadap sistem perbankan islam
granting_institution Universiti Utara Malaysia
granting_department Sekolah Siswazah
publishDate 2004
url https://etd.uum.edu.my/1453/1/SUZAIDA_BT._BAKAR.pdf
https://etd.uum.edu.my/1453/2/1.SUZAIDA_BT._BAKAR.pdf
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