Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan

Entrepreneurship development in fishery sector has become more important nowadays. Marketing is important element for successful entrepreneurship development. Marketing mix elements can influence purchasing decision made by consumers. This study being done to identify entrepreneurship development i...

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Bibliographic Details
Main Author:	Zaitu Akma, Mustaffa
Format:	Thesis
Language:	eng eng
Published:	2004
Subjects:	HD9466 Fishery Products Fisherman.
Online Access:	https://etd.uum.edu.my/1476/1/ZAITU_AKMA_BT._MUSTAFFA.pdf https://etd.uum.edu.my/1476/2/1.ZAITU_AKMA_BT._MUSTAFFA.pdf
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id	my-uum-etd.1476
record_format	uketd_dc
spelling	my-uum-etd.14762013-07-24T12:12:06Z Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan 2004 Zaitu Akma, Mustaffa Faculty of Business Management Faculty of Business Management HD9466 Fishery Products. Fisherman. Entrepreneurship development in fishery sector has become more important nowadays. Marketing is important element for successful entrepreneurship development. Marketing mix elements can influence purchasing decision made by consumers. This study being done to identify entrepreneurship development in Persatuan Nelayan Kawasan (PNK) which markets fishery product to consumers, through 4P”s marketing mix (product, price, place/distribution and promotion). The type of sampling being used in this study is convenient sampling where 323 peoples in Perlis were involved. Data analyses being done are descriptive analysis and inferential analysis. All of the marketing elements have a positive relationship with purchasing decision. However, consumer’s demographic factors are not influencing the consumer’s purchasing decision. This means that PNK should do product innovation so that the consumers will give a new perception about their product. 2004 Thesis https://etd.uum.edu.my/1476/ https://etd.uum.edu.my/1476/1/ZAITU_AKMA_BT._MUSTAFFA.pdf application/pdf eng validuser https://etd.uum.edu.my/1476/2/1.ZAITU_AKMA_BT._MUSTAFFA.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HD9466 Fishery Products Fisherman.
spellingShingle	HD9466 Fishery Products Fisherman. Zaitu Akma, Mustaffa Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
description	Entrepreneurship development in fishery sector has become more important nowadays. Marketing is important element for successful entrepreneurship development. Marketing mix elements can influence purchasing decision made by consumers. This study being done to identify entrepreneurship development in Persatuan Nelayan Kawasan (PNK) which markets fishery product to consumers, through 4P”s marketing mix (product, price, place/distribution and promotion). The type of sampling being used in this study is convenient sampling where 323 peoples in Perlis were involved. Data analyses being done are descriptive analysis and inferential analysis. All of the marketing elements have a positive relationship with purchasing decision. However, consumer’s demographic factors are not influencing the consumer’s purchasing decision. This means that PNK should do product innovation so that the consumers will give a new perception about their product.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Zaitu Akma, Mustaffa
author_facet	Zaitu Akma, Mustaffa
author_sort	Zaitu Akma, Mustaffa
title	Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_short	Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_full	Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_fullStr	Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_full_unstemmed	Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan
title_sort	pembangunan keusahawanan : satu kajian mengenai pemasaran produk keluaran persatuan nelayan kawasan
granting_institution	Universiti Utara Malaysia
granting_department	Faculty of Business Management
publishDate	2004
url	https://etd.uum.edu.my/1476/1/ZAITU_AKMA_BT._MUSTAFFA.pdf https://etd.uum.edu.my/1476/2/1.ZAITU_AKMA_BT._MUSTAFFA.pdf
_version_	1747827154567036928

Pembangunan Keusahawanan : Satu Kajian Mengenai Pemasaran Produk Keluaran Persatuan Nelayan Kawasan

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