Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan

This research was developed to determine the level of marketing orientation in non-profit organization by using a marketing model for profit organization as a measurement tool. The non-profit organization chosen as population for this research are schools that are fully sponsored by government in t...

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Main Author:	Fauzi, Ibrahim
Format:	Thesis
Language:	eng eng
Published:	2000
Subjects:	LB2801-3095 School administration and organization
Online Access:	https://etd.uum.edu.my/150/1/FAUZI_BIN_IBRAHIM_-_Model_orientasi_pemasaran_dalam_organisasi_bukan......pdf https://etd.uum.edu.my/150/2/1.FAUZI_BIN_IBRAHIM_-_Model_orientasi_pemasaran_dalam_organisasi_bukan......pdf
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id	my-uum-etd.150
record_format	uketd_dc
spelling	my-uum-etd.1502022-06-07T03:23:03Z Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan 2000 Fauzi, Ibrahim Sekolah Siswazah Sekolah Siswazah LB2801-3095 School administration and organization This research was developed to determine the level of marketing orientation in non-profit organization by using a marketing model for profit organization as a measurement tool. The non-profit organization chosen as population for this research are schools that are fully sponsored by government in the state of Kedah Darul-Aman. The marketing orientation model used was generally accepted as a strategic weapon in search of competitive advantage and in achieving consumer satisfaction. Schools on the other hand, as a non-profit organization should make an attempt to adapt to the new wave. This is to maintain school good will and further enhance customer’s satisfaction and school discipline. Information was gathered through questionnaires distributed personally to respondents. A sample size of 382 students in form 4 and 5 were selected from ten urban and rural schools as the research respondents. The questionnaire consists of several components including student’s wants, infrastructure of the school, education service, student’s expectation and organization relationship with the external environment and customers. Data was analyzed using descriptive and inferential statistics. The data show that a positive and significant relationship exists between components mentioned above and marketing orientation. The hypothesis test indicates that the entire null hypothesis cannot be accepted. On the other hand, regression test shows that the organization relationship is the main factor that contribute to the marketing orientation followed by school infrastructure’ education service, customer’s wants and lastly customer’s expectation. This gives us insight that the culture of marketing orientation had exist to a certain extent in secondary schools in Kedah. Implication of the results of study are discussed. 2000 Thesis https://etd.uum.edu.my/150/ https://etd.uum.edu.my/150/1/FAUZI_BIN_IBRAHIM_-_Model_orientasi_pemasaran_dalam_organisasi_bukan......pdf text eng public https://etd.uum.edu.my/150/2/1.FAUZI_BIN_IBRAHIM_-_Model_orientasi_pemasaran_dalam_organisasi_bukan......pdf text eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	LB2801-3095 School administration and organization
spellingShingle	LB2801-3095 School administration and organization Fauzi, Ibrahim Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan
description	This research was developed to determine the level of marketing orientation in non-profit organization by using a marketing model for profit organization as a measurement tool. The non-profit organization chosen as population for this research are schools that are fully sponsored by government in the state of Kedah Darul-Aman. The marketing orientation model used was generally accepted as a strategic weapon in search of competitive advantage and in achieving consumer satisfaction. Schools on the other hand, as a non-profit organization should make an attempt to adapt to the new wave. This is to maintain school good will and further enhance customer’s satisfaction and school discipline. Information was gathered through questionnaires distributed personally to respondents. A sample size of 382 students in form 4 and 5 were selected from ten urban and rural schools as the research respondents. The questionnaire consists of several components including student’s wants, infrastructure of the school, education service, student’s expectation and organization relationship with the external environment and customers. Data was analyzed using descriptive and inferential statistics. The data show that a positive and significant relationship exists between components mentioned above and marketing orientation. The hypothesis test indicates that the entire null hypothesis cannot be accepted. On the other hand, regression test shows that the organization relationship is the main factor that contribute to the marketing orientation followed by school infrastructure’ education service, customer’s wants and lastly customer’s expectation. This gives us insight that the culture of marketing orientation had exist to a certain extent in secondary schools in Kedah. Implication of the results of study are discussed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Fauzi, Ibrahim
author_facet	Fauzi, Ibrahim
author_sort	Fauzi, Ibrahim
title	Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan
title_short	Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan
title_full	Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan
title_fullStr	Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan
title_full_unstemmed	Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan
title_sort	model orientasi pemasaran dalam organisasi bukan bermatlamatkan untung : satu kajian di organisasi sekolah-sekolah kerajaan
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2000
url	https://etd.uum.edu.my/150/1/FAUZI_BIN_IBRAHIM_-_Model_orientasi_pemasaran_dalam_organisasi_bukan......pdf https://etd.uum.edu.my/150/2/1.FAUZI_BIN_IBRAHIM_-_Model_orientasi_pemasaran_dalam_organisasi_bukan......pdf
_version_	1747826848196198400

Model Orientasi Pemasaran Dalam Organisasi Bukan Bermatlamatkan Untung : Satu Kajian Di Organisasi Sekolah-sekolah Kerajaan

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