Virtual Reality Features for E-Commerce 3D PDF Advertising

This research intention is to investigate which virtual reality design interface features should be included in e-commerce 3D PDF advertising and to enhance user’s level of understanding or awareness of the product by presenting the proposed design features in the VR advertising material. Nowadays...

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Main Author:	Najihah, Mohd Zauki
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/1568/1/najihah_mohd_zauki_800573.pdf https://etd.uum.edu.my/1568/2/1.najihah_mohd_zauki_800573.pdf
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id	my-uum-etd.1568
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5801-6182 Advertising
spellingShingle	HF5801-6182 Advertising Najihah, Mohd Zauki Virtual Reality Features for E-Commerce 3D PDF Advertising
description	This research intention is to investigate which virtual reality design interface features should be included in e-commerce 3D PDF advertising and to enhance user’s level of understanding or awareness of the product by presenting the proposed design features in the VR advertising material. Nowadays, there are already companies adopting virtual reality technology in their ecommerce advertising business. With virtual reality being introduced, there are also many virtual reality features that have emerged which may not be suitable to be applied to e-commerce advertising. Therefore the knowledge of knowing which features to use are essential to ensure that customer will be satisfied in experiencing the advertisement.Though there are many tools which could be used for 3D advertising 3D PDF has proven to be the best option for e-commerce advertising.There are several processes used in completing this paper to guide the research in achieving the paper’s mission. In general the steps are about: 1) Recognizing the problems 2) Analyzing and extracting the possible solutions of which virtual reality features to be used in 3D PDF 3) Devising and conducting experiment and survey for the 3D PDF advertisements which included the tailored virtual reality features 4) Evaluating users’ attitude towards the material Through experiments and user’s evaluation, this study concluded that there are two main categories of virtual reality features that can be use in 3D PDF advertisement which are visual simulation and behavioral simulation. Furthermore the quest to enhance user awareness of the product is successful when the features are presented in the advertisement.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Najihah, Mohd Zauki
author_facet	Najihah, Mohd Zauki
author_sort	Najihah, Mohd Zauki
title	Virtual Reality Features for E-Commerce 3D PDF Advertising
title_short	Virtual Reality Features for E-Commerce 3D PDF Advertising
title_full	Virtual Reality Features for E-Commerce 3D PDF Advertising
title_fullStr	Virtual Reality Features for E-Commerce 3D PDF Advertising
title_full_unstemmed	Virtual Reality Features for E-Commerce 3D PDF Advertising
title_sort	virtual reality features for e-commerce 3d pdf advertising
granting_institution	Universiti Utara Malaysia
granting_department	College of Arts and Sciences (CAS)
publishDate	2009
url	https://etd.uum.edu.my/1568/1/najihah_mohd_zauki_800573.pdf https://etd.uum.edu.my/1568/2/1.najihah_mohd_zauki_800573.pdf
_version_	1747827167835717632
spelling	my-uum-etd.15682013-07-24T12:12:21Z Virtual Reality Features for E-Commerce 3D PDF Advertising 2009 Najihah, Mohd Zauki College of Arts and Sciences (CAS) College of Arts and Sciences HF5801-6182 Advertising This research intention is to investigate which virtual reality design interface features should be included in e-commerce 3D PDF advertising and to enhance user’s level of understanding or awareness of the product by presenting the proposed design features in the VR advertising material. Nowadays, there are already companies adopting virtual reality technology in their ecommerce advertising business. With virtual reality being introduced, there are also many virtual reality features that have emerged which may not be suitable to be applied to e-commerce advertising. Therefore the knowledge of knowing which features to use are essential to ensure that customer will be satisfied in experiencing the advertisement.Though there are many tools which could be used for 3D advertising 3D PDF has proven to be the best option for e-commerce advertising.There are several processes used in completing this paper to guide the research in achieving the paper’s mission. In general the steps are about: 1) Recognizing the problems 2) Analyzing and extracting the possible solutions of which virtual reality features to be used in 3D PDF 3) Devising and conducting experiment and survey for the 3D PDF advertisements which included the tailored virtual reality features 4) Evaluating users’ attitude towards the material Through experiments and user’s evaluation, this study concluded that there are two main categories of virtual reality features that can be use in 3D PDF advertisement which are visual simulation and behavioral simulation. Furthermore the quest to enhance user awareness of the product is successful when the features are presented in the advertisement. 2009 Thesis https://etd.uum.edu.my/1568/ https://etd.uum.edu.my/1568/1/najihah_mohd_zauki_800573.pdf application/pdf eng validuser https://etd.uum.edu.my/1568/2/1.najihah_mohd_zauki_800573.pdf application/pdf eng public masters masters Universiti Utara Malaysia 3d Design & Engineering Corp. (n.d). 3D myths and advantages. Retrieved February 17,2009 http://3ddesigneng.com/index_files/Page480.htm Adobe. (2007). Communicate and collaborate more securely with the complete PDF solution for 3D design. Adobe Acrobat 3D Version 8 Portable Document Format. Retrieved December 18, 2008, from http://www.grapheast.com/imag/UserFiles?image/acobat-3D(1).pdf Aerospace America. (2006, February). Building a new world with adobe. Retrieved February 17, 2009 from http://www.aiaa.org/aerospace/images/articleimages/pdf/AA_Feb06_SS.pdf Beerli, A. & Santana, J. D. M. (1999). 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Virtual Reality Features for E-Commerce 3D PDF Advertising

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