Internationalization of Young Firm Using Internet Technology: Case of Google

A growing phenomenon in issue in internationalization of the young firm that use the internet as a channel offering products or service. Purpose of this study was to see that young firms can succeed by using internet technology as channel to access the certain country through this internationalizat...

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Main Author:	Azlini, Awang
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HD Industries Land use Labor.
Online Access:	https://etd.uum.edu.my/1639/1/Azlini_Awang.pdf https://etd.uum.edu.my/1639/2/1.Azlini_Awang.pdf
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id	my-uum-etd.1639
record_format	uketd_dc
spelling	my-uum-etd.16392022-04-21T03:48:22Z Internationalization of Young Firm Using Internet Technology: Case of Google 2009 Azlini, Awang College of Business (COB) College of Arts and Sciences HD Industries. Land use. Labor. A growing phenomenon in issue in internationalization of the young firm that use the internet as a channel offering products or service. Purpose of this study was to see that young firms can succeed by using internet technology as channel to access the certain country through this internationalization. This study use the Theory of Internationalization and Theory of New Venture which proved that firm will can succeed in brief periods if use technology internet as medium or mode of entry in internationalization. By using by take example Google Company as case study basis, with perception that internet use technology overall at all those countries being participated, can show one firm will succeed quickly if use internet as medium in his mode of entry. Here it is clear that, theory used by very helpful researcher in this study because in fact, too helpful technology internet new firms in entering international market. 2009 Thesis https://etd.uum.edu.my/1639/ https://etd.uum.edu.my/1639/1/Azlini_Awang.pdf text eng validuser https://etd.uum.edu.my/1639/2/1.Azlini_Awang.pdf text eng public masters masters Universiti Utara Malaysia Andersen, O. 1997. “Internationalization and market entry mode: a review of theories and conceptual frameworks”. Management international review. Vol 37. No. 2 : 27-42. Barnatt, C. (1998), ``Virtual communities and financial services on-line business potentials and strategic choice'', International Journal of Bank Marketing, Vol. 16 No. 4, pp. 161-9.Birch, D. and Young M.A. (1997), ``Financial services and the Internet ± what does cyberspace mean for the financial services industry?'', Internet Research : Electronic Networking Applications and Policy, Vol.7 No. 2, pp. 120-8.Blattberg, R. and Deighton, J. (1991), ``Interactive marketing: exploiting the age of addressability'', Sloan Management Review, Fall,pp. 5-14. Bradley, F. 1995 International Marketing Strategy.Englewood Cliffs:prentice Hall 40 Buckely, P.J. & Casson, M.C. 1976. The future of multinational enterprise. Macmillan, London and Holms Meyer, New York.Dannenberg, M. and Kellner, D. (1998), ``The bank of tomorrow with today's technology'', International Journal of Bank Marketing, Vol. 16 No. 2, pp. 90-7.Johanson, J. and Vahlne, J-E., “The mechanism of internationalization”, International Marketing Review, Vol. 7 No. 4, 1990, pp. 11-24.Johanson, J. and Vahlne, J.-E., “The internationalization process of the firm – a model of knowledge development and increasing foreign commitments”, Journal of International Business Studies, Vol. 8 No. 1, 1977, pp. 23-32 Knight, G. A. and S. T. Cavusgil. 1996. “The Born Global firm: A challenge to traditional internationalization theory,” Advances in International Marketing. Vol 8 : 11-26.Melin, L. 1992.“Internationalization as a strategy process”. Strategic Management Journal. Vol. 13 : 99-118 41 Oviatt, B.M. and McDougall, P.P. (1994), “Toward a theory of international new ventures”, Journal of International Business Studies, Vol. 25 No. 1, pp. 45-64.Root, F.R. (1994), Entry Strategies for International Markets, Lexington Books, New York, NY.
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HD Industries Land use Labor.
spellingShingle	HD Industries Land use Labor. Azlini, Awang Internationalization of Young Firm Using Internet Technology: Case of Google
description	A growing phenomenon in issue in internationalization of the young firm that use the internet as a channel offering products or service. Purpose of this study was to see that young firms can succeed by using internet technology as channel to access the certain country through this internationalization. This study use the Theory of Internationalization and Theory of New Venture which proved that firm will can succeed in brief periods if use technology internet as medium or mode of entry in internationalization. By using by take example Google Company as case study basis, with perception that internet use technology overall at all those countries being participated, can show one firm will succeed quickly if use internet as medium in his mode of entry. Here it is clear that, theory used by very helpful researcher in this study because in fact, too helpful technology internet new firms in entering international market.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Azlini, Awang
author_facet	Azlini, Awang
author_sort	Azlini, Awang
title	Internationalization of Young Firm Using Internet Technology: Case of Google
title_short	Internationalization of Young Firm Using Internet Technology: Case of Google
title_full	Internationalization of Young Firm Using Internet Technology: Case of Google
title_fullStr	Internationalization of Young Firm Using Internet Technology: Case of Google
title_full_unstemmed	Internationalization of Young Firm Using Internet Technology: Case of Google
title_sort	internationalization of young firm using internet technology: case of google
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1639/1/Azlini_Awang.pdf https://etd.uum.edu.my/1639/2/1.Azlini_Awang.pdf
_version_	1747827181135855616

Internationalization of Young Firm Using Internet Technology: Case of Google

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