The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket

In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and interacting with their customers. However, there is much discussion regarding the effectiveness when it comes to SMS marketing. This study helped the customers and sellers and willing to accept, readi...

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Main Author:	al-Jawazneh, Fadi Yassin Salem
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/1653/1/Fadi_Yassin_Salem_Al-Jawazneh.pdf https://etd.uum.edu.my/1653/2/1.Fadi_Yassin_Salem_Al-Jawazneh.pdf
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id	my-uum-etd.1653
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. al-Jawazneh, Fadi Yassin Salem The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
description	In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and interacting with their customers. However, there is much discussion regarding the effectiveness when it comes to SMS marketing. This study helped the customers and sellers and willing to accept, reading and using SMS messages: effective is SMS marketing compared to traditional marketing communications. The goal of this study is to investigate the effectiveness of SMS promotion compared to traditional ways in marketing for different aspects and on the other hand, to develop prototype by using web and SMS technology to apply this system and extent consumers are willing to accept commercial messages on their mobile phone, since the effectiveness of SMS marketing highly depends on this willing. The results of this research indicate that the use of the web and SMS for the benefit of the seller and the buyer in all aspects instead using traditional ways in promotion.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	al-Jawazneh, Fadi Yassin Salem
author_facet	al-Jawazneh, Fadi Yassin Salem
author_sort	al-Jawazneh, Fadi Yassin Salem
title	The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_short	The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_full	The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_fullStr	The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_full_unstemmed	The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket
title_sort	effectiveness of using e-marketing to promote product on sale for supermarket
granting_institution	Universiti Utara Malaysia
granting_department	College of Arts and Sciences (CAS)
publishDate	2009
url	https://etd.uum.edu.my/1653/1/Fadi_Yassin_Salem_Al-Jawazneh.pdf https://etd.uum.edu.my/1653/2/1.Fadi_Yassin_Salem_Al-Jawazneh.pdf
_version_	1747827183408119808
spelling	my-uum-etd.16532022-04-21T03:51:51Z The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket 2009-05 al-Jawazneh, Fadi Yassin Salem College of Arts and Sciences (CAS) College of Arts and Sciences HF5415.33 Consumer Behavior. In these days most supermarkets acknowledge the importance of SMS marketing and web in reaching and interacting with their customers. However, there is much discussion regarding the effectiveness when it comes to SMS marketing. This study helped the customers and sellers and willing to accept, reading and using SMS messages: effective is SMS marketing compared to traditional marketing communications. The goal of this study is to investigate the effectiveness of SMS promotion compared to traditional ways in marketing for different aspects and on the other hand, to develop prototype by using web and SMS technology to apply this system and extent consumers are willing to accept commercial messages on their mobile phone, since the effectiveness of SMS marketing highly depends on this willing. The results of this research indicate that the use of the web and SMS for the benefit of the seller and the buyer in all aspects instead using traditional ways in promotion. 2009-05 Thesis https://etd.uum.edu.my/1653/ https://etd.uum.edu.my/1653/1/Fadi_Yassin_Salem_Al-Jawazneh.pdf text eng public https://etd.uum.edu.my/1653/2/1.Fadi_Yassin_Salem_Al-Jawazneh.pdf text eng public masters masters Universiti Utara Malaysia Abowd, D., Atkeson G., Hong, J. & Long, S. (1997). Cyberguide a mobile context-aware tour guide. Baltzer/ACM Wireless Networks. Ashok J. (2008). 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The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket

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