Criteria for Measuring Perceived Usefulness of Mobile Commerce Services
The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study. Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results sh...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2009
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| Online Access: | https://etd.uum.edu.my/1657/1/Wong_Ha_Ding.pdf https://etd.uum.edu.my/1657/2/1.Wong_Ha_Ding.pdf |
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