Identifying Factors That Influence the Utilization of Agribazaar's Portal

This paper aims to evaluate the acceptance of Agribazaar's portal by users of the portal. The Unified Theory of Acceptance and Use of Technology (UTAUT) model has been used to assess user's acceptance on Agribazaar's portal. This model suggests that there are a number of factors that...

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Main Author:	Hussian, Dawood Sallem
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	TK5101-6720 Telecommunication
Online Access:	https://etd.uum.edu.my/1659/1/Dawood_Sallem_Hussian.pdf https://etd.uum.edu.my/1659/2/1.Dawood_Sallem_Hussian.pdf
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id	my-uum-etd.1659
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	TK5101-6720 Telecommunication
spellingShingle	TK5101-6720 Telecommunication Hussian, Dawood Sallem Identifying Factors That Influence the Utilization of Agribazaar's Portal
description	This paper aims to evaluate the acceptance of Agribazaar's portal by users of the portal. The Unified Theory of Acceptance and Use of Technology (UTAUT) model has been used to assess user's acceptance on Agribazaar's portal. This model suggests that there are a number of factors that influence a user to use a new technology. A survey has been conducted online in Malaysia and 119 responds have been received on the results indicate that performance expectancy, effort expectancy, social influences, and facilitating conditions do the affects of the utilization of Agribazaar's portal. Finally, suggestion on the portal has been made so that the portal can be extensively used globally by agricultural community.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Hussian, Dawood Sallem
author_facet	Hussian, Dawood Sallem
author_sort	Hussian, Dawood Sallem
title	Identifying Factors That Influence the Utilization of Agribazaar's Portal
title_short	Identifying Factors That Influence the Utilization of Agribazaar's Portal
title_full	Identifying Factors That Influence the Utilization of Agribazaar's Portal
title_fullStr	Identifying Factors That Influence the Utilization of Agribazaar's Portal
title_full_unstemmed	Identifying Factors That Influence the Utilization of Agribazaar's Portal
title_sort	identifying factors that influence the utilization of agribazaar's portal
granting_institution	Universiti Utara Malaysia
granting_department	College of Arts and Sciences (CAS)
publishDate	2009
url	https://etd.uum.edu.my/1659/1/Dawood_Sallem_Hussian.pdf https://etd.uum.edu.my/1659/2/1.Dawood_Sallem_Hussian.pdf
_version_	1747827184909680640
spelling	my-uum-etd.16592013-07-24T12:12:42Z Identifying Factors That Influence the Utilization of Agribazaar's Portal 2009 Hussian, Dawood Sallem College of Arts and Sciences (CAS) College of Arts and Sciences TK5101-6720 Telecommunication This paper aims to evaluate the acceptance of Agribazaar's portal by users of the portal. The Unified Theory of Acceptance and Use of Technology (UTAUT) model has been used to assess user's acceptance on Agribazaar's portal. This model suggests that there are a number of factors that influence a user to use a new technology. A survey has been conducted online in Malaysia and 119 responds have been received on the results indicate that performance expectancy, effort expectancy, social influences, and facilitating conditions do the affects of the utilization of Agribazaar's portal. Finally, suggestion on the portal has been made so that the portal can be extensively used globally by agricultural community. 2009 Thesis https://etd.uum.edu.my/1659/ https://etd.uum.edu.my/1659/1/Dawood_Sallem_Hussian.pdf application/pdf eng validuser https://etd.uum.edu.my/1659/2/1.Dawood_Sallem_Hussian.pdf application/pdf eng public masters masters Universiti Utara Malaysia Aganwal, R. & Prasad, J. (1997). A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology, Information Systems Research, 9 (2), pp. 204-15. Ajzen, I. & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Eaglewood Cliffs, NJ: Prentice Hall. Ajzen, 1. (1991). The theory of planned behavior, Organizational Behavior and Human Decision Processes, Vol. 50, pp. 179-211. Al-Gahtani, S. (2001). 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Identifying Factors That Influence the Utilization of Agribazaar's Portal

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