SMS Banking in Saudi Arabia

Banking has always been a highly information intensive activity particularly over the last few decades that information and Communication technology (ICT) has affected the banking industry heavily. The appearance of SMS banking services has changed the nature of financial services delivery costumers...

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Main Author:	Abdullah, Alsaab Saif
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/1706/1/ALSAAB_SAIF_ABDULLAH_S.pdf https://etd.uum.edu.my/1706/2/1.ALSAAB_SAIF_ABDULLAH_S.pdf
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id	my-uum-etd.1706
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HG Finance
spellingShingle	HG Finance Abdullah, Alsaab Saif SMS Banking in Saudi Arabia
description	Banking has always been a highly information intensive activity particularly over the last few decades that information and Communication technology (ICT) has affected the banking industry heavily. The appearance of SMS banking services has changed the nature of financial services delivery costumers. One of the most growing phenomenons in financial services is mobile internet banking. The purpose of this study is explorer the adoption of SMS banking among Saudi customers, an emerging Middle East economy in the area. The present study modifies the technology acceptance model and applies it to banks customers in Saudi Arabia. By providing SMS banking services, banks can get notable cost saving, reduce their branch networks, and improve efficiency. But since customers do not adopt and use these service, banks cannot profit from them. A numbers of Saudi banks recently have started to offer SMS banking services to their customers, but the fact it got a respectable reaction from people’ point of view. A model of TAM with factors from perceived innovation attributes and the personal characteristics of adopters have been developed to identify the most factors that influence SMS banking adoption among Saudi customers. The result of this study were contribute were positively related to SMS banking adoption as hypothesized. The positive association between combination among all independent variables (ease of use, usefulness, credibility, compatibility and observability) was supported.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Abdullah, Alsaab Saif
author_facet	Abdullah, Alsaab Saif
author_sort	Abdullah, Alsaab Saif
title	SMS Banking in Saudi Arabia
title_short	SMS Banking in Saudi Arabia
title_full	SMS Banking in Saudi Arabia
title_fullStr	SMS Banking in Saudi Arabia
title_full_unstemmed	SMS Banking in Saudi Arabia
title_sort	sms banking in saudi arabia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1706/1/ALSAAB_SAIF_ABDULLAH_S.pdf https://etd.uum.edu.my/1706/2/1.ALSAAB_SAIF_ABDULLAH_S.pdf
_version_	1747827192529682432
spelling	my-uum-etd.17062022-04-21T01:33:04Z SMS Banking in Saudi Arabia 2009 Abdullah, Alsaab Saif College of Business (COB) College of Business HG Finance Banking has always been a highly information intensive activity particularly over the last few decades that information and Communication technology (ICT) has affected the banking industry heavily. The appearance of SMS banking services has changed the nature of financial services delivery costumers. One of the most growing phenomenons in financial services is mobile internet banking. The purpose of this study is explorer the adoption of SMS banking among Saudi customers, an emerging Middle East economy in the area. The present study modifies the technology acceptance model and applies it to banks customers in Saudi Arabia. By providing SMS banking services, banks can get notable cost saving, reduce their branch networks, and improve efficiency. But since customers do not adopt and use these service, banks cannot profit from them. A numbers of Saudi banks recently have started to offer SMS banking services to their customers, but the fact it got a respectable reaction from people’ point of view. A model of TAM with factors from perceived innovation attributes and the personal characteristics of adopters have been developed to identify the most factors that influence SMS banking adoption among Saudi customers. The result of this study were contribute were positively related to SMS banking adoption as hypothesized. The positive association between combination among all independent variables (ease of use, usefulness, credibility, compatibility and observability) was supported. 2009 Thesis https://etd.uum.edu.my/1706/ https://etd.uum.edu.my/1706/1/ALSAAB_SAIF_ABDULLAH_S.pdf text eng public https://etd.uum.edu.my/1706/2/1.ALSAAB_SAIF_ABDULLAH_S.pdf text eng public masters masters Universiti Utara Malaysia Agarwal, R. and Prasad, J. 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SMS Banking in Saudi Arabia

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