The Influence of Marketing Strategy on Aslah Personal Financing-I

This study focuses the influence of marketing strategy on personal financing among the teachers with offered by Bank Rakyat. According to this study, there were lots of interests about the Aslah Personal Financing-I from the customers especially teachers regarding as a government servant because bef...

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Main Author:	Mohd Helmee Firdaus, Salehudin
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/1847/1/Mohd_Helmee_Firdaus_Salehudin.pdf https://etd.uum.edu.my/1847/2/1.Mohd_Helmee_Firdaus_Salehudin.pdf
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id	my-uum-etd.1847
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HG Finance
spellingShingle	HG Finance Mohd Helmee Firdaus, Salehudin The Influence of Marketing Strategy on Aslah Personal Financing-I
description	This study focuses the influence of marketing strategy on personal financing among the teachers with offered by Bank Rakyat. According to this study, there were lots of interests about the Aslah Personal Financing-I from the customers especially teachers regarding as a government servant because before it, Aslah Personal Financing-I as known Aslah Personal Financing-I (Ministry of Education) and Mudarris Personal Loan. The objective of this study is to determine the influence of marketing strategy on Aslah Personal Financing-I. In this study, the researcher has focused on the marketing mix in determining the marketing activities for an organization. The marketing strategy consists that was recognized and suggested by Kotler and Amstrong are 4Ps’, which are namely product, price, promotion and place. But, in this study, the researcher was used 3Ps’ that were suitable with the topic which are product, price, and promotion.So, from this study the researcher wants to identify whether these 3Ps’ of marketing strategy have a relationship with the teachers are influence to apply Aslah Personal Financing-I. In this study, there are 211 respondents selected among the teachers who are teaching at seven secondary schools in town of Kuantan that represented 468 of the total population. The sampling technique used by the researcher is non-probability sampling which is quota sampling. The researcher used in order to gather the data by using sets of questionnaires that were distributed to the teachers. Meanwhile, in this study, the researcher will use primary data that is through questionnaire and personal interview. There are several methods used in order to analyze this data such as frequency distribution, reliability analysis, cross tabulation, correlation coefficient and Chi-Square test. In this study also, the researcher will make a decision regarding the study through hypothesis testing where the entire independent variables are accepted and influence the dependent variable. Overall study result also found the teachers are more influence to apply Aslah Personal Financing-I are because of marketing strategy factor which is products, price and promotion has been implemented by Bank Rakyat more attractive and effective. Then come out with a conclusion about this study and some of recommendations from the researcher regarding to this study.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Mohd Helmee Firdaus, Salehudin
author_facet	Mohd Helmee Firdaus, Salehudin
author_sort	Mohd Helmee Firdaus, Salehudin
title	The Influence of Marketing Strategy on Aslah Personal Financing-I
title_short	The Influence of Marketing Strategy on Aslah Personal Financing-I
title_full	The Influence of Marketing Strategy on Aslah Personal Financing-I
title_fullStr	The Influence of Marketing Strategy on Aslah Personal Financing-I
title_full_unstemmed	The Influence of Marketing Strategy on Aslah Personal Financing-I
title_sort	influence of marketing strategy on aslah personal financing-i
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1847/1/Mohd_Helmee_Firdaus_Salehudin.pdf https://etd.uum.edu.my/1847/2/1.Mohd_Helmee_Firdaus_Salehudin.pdf
_version_	1747827217154441216
spelling	my-uum-etd.18472013-07-24T12:13:23Z The Influence of Marketing Strategy on Aslah Personal Financing-I 2009 Mohd Helmee Firdaus, Salehudin College of Business (COB) College of Business HG Finance This study focuses the influence of marketing strategy on personal financing among the teachers with offered by Bank Rakyat. According to this study, there were lots of interests about the Aslah Personal Financing-I from the customers especially teachers regarding as a government servant because before it, Aslah Personal Financing-I as known Aslah Personal Financing-I (Ministry of Education) and Mudarris Personal Loan. The objective of this study is to determine the influence of marketing strategy on Aslah Personal Financing-I. In this study, the researcher has focused on the marketing mix in determining the marketing activities for an organization. The marketing strategy consists that was recognized and suggested by Kotler and Amstrong are 4Ps’, which are namely product, price, promotion and place. But, in this study, the researcher was used 3Ps’ that were suitable with the topic which are product, price, and promotion.So, from this study the researcher wants to identify whether these 3Ps’ of marketing strategy have a relationship with the teachers are influence to apply Aslah Personal Financing-I. In this study, there are 211 respondents selected among the teachers who are teaching at seven secondary schools in town of Kuantan that represented 468 of the total population. The sampling technique used by the researcher is non-probability sampling which is quota sampling. The researcher used in order to gather the data by using sets of questionnaires that were distributed to the teachers. Meanwhile, in this study, the researcher will use primary data that is through questionnaire and personal interview. There are several methods used in order to analyze this data such as frequency distribution, reliability analysis, cross tabulation, correlation coefficient and Chi-Square test. In this study also, the researcher will make a decision regarding the study through hypothesis testing where the entire independent variables are accepted and influence the dependent variable. Overall study result also found the teachers are more influence to apply Aslah Personal Financing-I are because of marketing strategy factor which is products, price and promotion has been implemented by Bank Rakyat more attractive and effective. Then come out with a conclusion about this study and some of recommendations from the researcher regarding to this study. 2009 Thesis https://etd.uum.edu.my/1847/ https://etd.uum.edu.my/1847/1/Mohd_Helmee_Firdaus_Salehudin.pdf application/pdf eng validuser https://etd.uum.edu.my/1847/2/1.Mohd_Helmee_Firdaus_Salehudin.pdf application/pdf eng public masters masters Universiti Utara Malaysia Abd Rahman Mat (Dr.) Seminar Nasional Ke-2 Pengurusan Pendidikan; Ke Arah Pengurusan Pendidikan Berkualiti Abad Ke 21, Genting Highland,November 26-28, 1992.Afzal Ur-Rahman (1982) Economic Doctrines of Islam. 1st Edition. Pakistan:Islam Publications Ltd.Allvine, F.C. (1987) Marketing: Principles and Practices. USA: Harcourt Brace Jovanovich Inc.Baker, M.J. (2000) Marketing Strategy and Management. 3rd Edition. London:Macmillan Press Ltd. Bank Rakyat Malaysia Berhad, (2009). Annual Report 2008. [Online]. 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The Influence of Marketing Strategy on Aslah Personal Financing-I

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