The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians

The main purpose of this research is to assess the personal cultural value and professional values in regards to academicians’ marketing ethics. A survey of academicians was conducted to determine the factors that are related to the academicians’ marketing ethics using these dimensions: Collectivis...

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Main Author:	Chuah, Chin Wei
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/1853/1/Chuah_Chin_Wei.pdf https://etd.uum.edu.my/1853/2/1.Chuah_Chin_Wei.pdf
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id	my-uum-etd.1853
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Chuah, Chin Wei The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians
description	The main purpose of this research is to assess the personal cultural value and professional values in regards to academicians’ marketing ethics. A survey of academicians was conducted to determine the factors that are related to the academicians’ marketing ethics using these dimensions: Collectivism, Uncertainty Avoidance, Power Distance and Professional Values. From 108 questionnaires distributed to all the academicians in INTI International College Penang, 88 respondents were collected. The findings showed that Power Distance and Professional Values were the factors that influence academicians’marketing ethics. Further analysis showed that demographic factors such as age, gender,years of working experience, academic qualification do not have any influence on academicians’ marketing ethics. Since the result of the study showed that Power Distance and Professional Values are the main factors that influence the marketing ethics of academicians, the management of the college would perhaps look into methods and ways of cultivating the professionalism among academicians in order for them to possess a good marketing ethics.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Chuah, Chin Wei
author_facet	Chuah, Chin Wei
author_sort	Chuah, Chin Wei
title	The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians
title_short	The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians
title_full	The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians
title_fullStr	The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians
title_full_unstemmed	The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians
title_sort	effect of personal cultural values and professional values towards the marketing ethics of academicians
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1853/1/Chuah_Chin_Wei.pdf https://etd.uum.edu.my/1853/2/1.Chuah_Chin_Wei.pdf
_version_	1747827218404343808
spelling	my-uum-etd.18532013-07-24T12:13:25Z The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians 2009 Chuah, Chin Wei College of Business (COB) College of Business HF5001-6182 Business The main purpose of this research is to assess the personal cultural value and professional values in regards to academicians’ marketing ethics. A survey of academicians was conducted to determine the factors that are related to the academicians’ marketing ethics using these dimensions: Collectivism, Uncertainty Avoidance, Power Distance and Professional Values. From 108 questionnaires distributed to all the academicians in INTI International College Penang, 88 respondents were collected. The findings showed that Power Distance and Professional Values were the factors that influence academicians’marketing ethics. Further analysis showed that demographic factors such as age, gender,years of working experience, academic qualification do not have any influence on academicians’ marketing ethics. Since the result of the study showed that Power Distance and Professional Values are the main factors that influence the marketing ethics of academicians, the management of the college would perhaps look into methods and ways of cultivating the professionalism among academicians in order for them to possess a good marketing ethics. 2009 Thesis https://etd.uum.edu.my/1853/ https://etd.uum.edu.my/1853/1/Chuah_Chin_Wei.pdf application/pdf eng validuser https://etd.uum.edu.my/1853/2/1.Chuah_Chin_Wei.pdf application/pdf eng public masters masters Universiti Utara Malaysia Bartels, R. 1967. A model for ethics in marketing. Journal of Marketing 31: 20-26 Beltramini. R. F., R. A. Peterson and G. Kozmetsky. 1984. Concerns of college students regarding business ethics. 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The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians

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