The Effect of Personal Cultural Values and Professional Values Towards the Marketing Ethics of Academicians

The main purpose of this research is to assess the personal cultural value and professional values in regards to academicians’ marketing ethics. A survey of academicians was conducted to determine the factors that are related to the academicians’ marketing ethics using these dimensions: Collectivis...

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Bibliographic Details
Main Author: Chuah, Chin Wei
Format: Thesis
Published: 2009
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