Evaluation of Usability of C2C Web Site: A Case Study of eBay.com

Evaluation of Usability of C2C Web Site: A Case Study of eBay.com

Due to the rapid change and high competitive of the world market today, people are imperatively to conduct business in the modem and easy way in order to remain competitive and profitable. Web site is popular way of conducting business regarding to get any things via the Internet. Most people are a...

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Main Author: Salleh, Yuslina
Format: Thesis
Language:eng
eng
Published: 2006
Subjects:
HF1-6182 Commerce
Online Access:https://etd.uum.edu.my/1868/1/Yuslina_binti_Salleh_-_Evaluation_of_usability_of_C2C_web_site_-_A_case_study_of_eBay._com.pdf
https://etd.uum.edu.my/1868/2/Yuslina_binti_Salleh_-_Evaluation_of_usability_of_C2C_web_site_-_A_case_study_of_eBay._com.pdf
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id my-uum-etd.1868
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic HF1-6182 Commerce
spellingShingle HF1-6182 Commerce
Salleh, Yuslina
Evaluation of Usability of C2C Web Site: A Case Study of eBay.com
description Due to the rapid change and high competitive of the world market today, people are imperatively to conduct business in the modem and easy way in order to remain competitive and profitable. Web site is popular way of conducting business regarding to get any things via the Internet. Most people are adopted portal initiative to sell their things in order to gain lower cost, and reduce time to market. However, there are many C2C (customer-to customer) web site available but there have no standardize C2C web site to be a practice among them in order to ensure it is a user-centered design. The objective of this paper to evaluate the usability of C2C web site to know whether it is meets customer's requirements as well. This paper presents the review of the literature regarding to the e-commerce, usability model and how to evaluate the usability of the web site, as well as the usability of eBay.com web site.
format Thesis
qualification_name masters
qualification_level Master's degree
author Salleh, Yuslina
author_facet Salleh, Yuslina
author_sort Salleh, Yuslina
title Evaluation of Usability of C2C Web Site: A Case Study of eBay.com
title_short Evaluation of Usability of C2C Web Site: A Case Study of eBay.com
title_full Evaluation of Usability of C2C Web Site: A Case Study of eBay.com
title_fullStr Evaluation of Usability of C2C Web Site: A Case Study of eBay.com
title_full_unstemmed Evaluation of Usability of C2C Web Site: A Case Study of eBay.com
title_sort evaluation of usability of c2c web site: a case study of ebay.com
granting_institution Universiti Utara Malaysia
granting_department Faculty of Information Technology
publishDate 2006
url https://etd.uum.edu.my/1868/1/Yuslina_binti_Salleh_-_Evaluation_of_usability_of_C2C_web_site_-_A_case_study_of_eBay._com.pdf
https://etd.uum.edu.my/1868/2/Yuslina_binti_Salleh_-_Evaluation_of_usability_of_C2C_web_site_-_A_case_study_of_eBay._com.pdf
_version_ 1747827221891907584
spelling my-uum-etd.18682013-07-24T12:13:30Z Evaluation of Usability of C2C Web Site: A Case Study of eBay.com 2006 Salleh, Yuslina Faculty of Information Technology Faculty of Information Technology HF1-6182 Commerce Due to the rapid change and high competitive of the world market today, people are imperatively to conduct business in the modem and easy way in order to remain competitive and profitable. Web site is popular way of conducting business regarding to get any things via the Internet. Most people are adopted portal initiative to sell their things in order to gain lower cost, and reduce time to market. However, there are many C2C (customer-to customer) web site available but there have no standardize C2C web site to be a practice among them in order to ensure it is a user-centered design. The objective of this paper to evaluate the usability of C2C web site to know whether it is meets customer's requirements as well. This paper presents the review of the literature regarding to the e-commerce, usability model and how to evaluate the usability of the web site, as well as the usability of eBay.com web site. 2006 Thesis https://etd.uum.edu.my/1868/ https://etd.uum.edu.my/1868/1/Yuslina_binti_Salleh_-_Evaluation_of_usability_of_C2C_web_site_-_A_case_study_of_eBay._com.pdf application/pdf eng validuser https://etd.uum.edu.my/1868/2/Yuslina_binti_Salleh_-_Evaluation_of_usability_of_C2C_web_site_-_A_case_study_of_eBay._com.pdf application/pdf eng public masters masters Universiti Utara Malaysia Alexander, S. McKenzie, J. & Geissinger, H. (1998). An evaluation of information technology projects for university learning. Canberra: Committee for University Teaching and Staff Development. Avgerou, C & Cornford, T (1993), Developing Information System - Concepts, Issues and Practices, 1st edition. London: Macmillan Press Ltd. Cheskin Research & Studio Archetype I Sapient. (1999). "E-commerce Trust Study." Retrieved on September 25,2006 from http://cheskin.com/think~tru~t~assets/imagesletrust.pdf Clarke, A. (1992). The principles of screen design for computer based learning materials. U.K.: Department of Employment. Cox, K. & Walker, D. (1993). User interface design (2nd ed.). London: Prentice Hall. Fogg, B. J., Karneda, T., Boyd, J., Marshall, J., Sethi, R., Sockol, M., Trowbridge, T. (2002). Stanford-Makovsky Web Credibility Study 2002: Investigating what makes Web sites credible today. A Research Report by the Stanford Persuasive Technology Lab in collaboration with Makvosky & Company. Stanford University. Retrieved on September 15,2006 from www.webcredibility.org Gaffney, G. (2000). Web site evaluation checklist. Retrieved on September 15, 2006 from www.infodesign.com.au Gagne, R.M., Briggs, L. J., & Wager W, . (1998). Principles of instructional design. New York: Holt, Rinehart, and Winston. Guba, E. G., & Lincoln, Y.S. (1981). Effective evaluation. San Francisco: Jossey-Bass. IEEE (1990). IEEE standard computer dictionary. New York: Institute of Electrical Engineers. IEEE. (1991). Standard Glossary of Software Engineering Terminology. Springer Edition. Marcus, A. (1999). Improving the user interface. Retrieved September 15, 2006, from http://www.webward.com/interviews/marcus.html Patton, M. Q. (1990). Qualitative evaluation and research methods (2"nd ed.). Newbury Park, CA: Sage. Practical heuristic for evaluating usability. Retrieved on September 15, 2006 from www.acm.org/-perlman/question.cgi Princeton Survey Research Associates (2002). A Matter of Trust: What Users Want From Web Sites. Results of a National Survey of Internet Users for Consumer Web watch. Retrieved on September 25, 2006 from http://www.consumenvebwatch.org/news/report1.pdf Nielsen, J. (1992). Usability Engineering, Academic Press. San Diego: California. Nielsen, J.(1994). How to Conduct a Heuristic Evaluation. Available at : http://www.useit.com/papers/heuristic/heuristic~evaluation.html.[22th September 2006] Nielsen, J. (1994). Heuristic evaluation. In Nielsen, J., & Mack, R. L. (Eds.). Usability inspection methods,. New York: John Wiley & Sons, 25 - 64. Schaefermeyer, S. (1990). Standards for instructional computing software design and development. Educational Technology, 6,9-15. Scheucher, R.(2000). A study on Information Portals. Shahizan, H. & Li, F. (2003). Utilizing IGV approach to identify factors affecting web usability. Journal of Information and Communication Technology, 2(2), 25-40. Shahizan, H. & Norshuhada, S. (2003). Utilizing IGV approach in evaluating the usability of web sites. Journal of Information and Communication Technology, UUM. Whitten, J. L., Bentley, L. D. & Dittman, K. C. (2001). Systems Analysis and Design Methods (5th ed). Boston: McGraw-Hill. Zaidatun, T. & Mohd, S. A. (2003). Analisis Data Berkomputer SPSS 11.5 for Windows. Kuala Lumpur: Venton Publishing.

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