Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad
Islamic House financing has been introduced and implemented in Hong Leong Bank Berhad since 1999. However, we do not know how far justification level of consumer acceptance and perception of this Islamic product. This study deals with several factors namely level of perceived awareness, understandi...
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HG Finance Noriza, Abd Aziz Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad |
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Islamic House financing has been introduced and implemented in Hong Leong Bank Berhad since 1999. However, we do not know how far justification level of consumer acceptance and
perception of this Islamic product. This study deals with several factors namely level of perceived awareness, understanding and perception towards consumer purchase decision on Islamic house financing product in Hong Leong Bank Berhad. To see how far that Islamic house financing product can be fully accepted by consumer in Hong Leong Bank, quantitative method has been used in this research. 200 questionnaires have been distributed to the respondent in Hong Leong Bank however the researcher only received 100
questionnaire answers from the respondent fully intact. Researcher found that these three factors namely level of perceived awareness, understanding and perception has strong
relationship that influenced consumer towards customer purchaser decision on Islamic house financing in Hong Leong Bank. In order to achieve this research objective, researcher used F-Test (whole analysis), T-Test (partial analysis) and Pearson Correlation. Through F-Test, it can be identified that factors of level perceived awareness, understanding and perception has a positive significant that
influenced consumer to choose Islamic house financing product in Hong Leong Bank Berhad. Through T-Test, factors of independent variables that influenced customer purchase decision can be identified and measured. Pearson Correlation is used to identify positive significant
relationship between independent variables and dependent variable. From this research, Hong Leong Bank can identify what are the factors that influenced customer to choose Islamic house financing. Based on data analysis received from the respondents who used Islamic house financing, it can be identified that overall factors of level perceived awareness, understanding and perception gives positive significant influence to consumer's decision to choose Islamic house financing in Hong Leong Bank. |
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Thesis |
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masters |
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Master's degree |
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Noriza, Abd Aziz |
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Noriza, Abd Aziz |
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Noriza, Abd Aziz |
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Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad |
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Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad |
| title_full |
Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad |
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Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad |
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Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad |
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factors that influence consumer to choose islamic house financing in hong leong bank berhad |
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Universiti Utara Malaysia |
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College of Business (COB) |
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2009 |
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https://etd.uum.edu.my/1895/1/Noriza_Abd_Aziz.pdf https://etd.uum.edu.my/1895/2/1.Noriza_Abd_Aziz.pdf |
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my-uum-etd.18952013-07-24T12:13:37Z Factors that Influence Consumer to Choose Islamic House Financing in Hong Leong Bank Berhad 2009 Noriza, Abd Aziz College of Business (COB) College of Business HG Finance Islamic House financing has been introduced and implemented in Hong Leong Bank Berhad since 1999. However, we do not know how far justification level of consumer acceptance and perception of this Islamic product. This study deals with several factors namely level of perceived awareness, understanding and perception towards consumer purchase decision on Islamic house financing product in Hong Leong Bank Berhad. To see how far that Islamic house financing product can be fully accepted by consumer in Hong Leong Bank, quantitative method has been used in this research. 200 questionnaires have been distributed to the respondent in Hong Leong Bank however the researcher only received 100 questionnaire answers from the respondent fully intact. Researcher found that these three factors namely level of perceived awareness, understanding and perception has strong relationship that influenced consumer towards customer purchaser decision on Islamic house financing in Hong Leong Bank. In order to achieve this research objective, researcher used F-Test (whole analysis), T-Test (partial analysis) and Pearson Correlation. Through F-Test, it can be identified that factors of level perceived awareness, understanding and perception has a positive significant that influenced consumer to choose Islamic house financing product in Hong Leong Bank Berhad. Through T-Test, factors of independent variables that influenced customer purchase decision can be identified and measured. Pearson Correlation is used to identify positive significant relationship between independent variables and dependent variable. From this research, Hong Leong Bank can identify what are the factors that influenced customer to choose Islamic house financing. Based on data analysis received from the respondents who used Islamic house financing, it can be identified that overall factors of level perceived awareness, understanding and perception gives positive significant influence to consumer's decision to choose Islamic house financing in Hong Leong Bank. 2009 Thesis https://etd.uum.edu.my/1895/ https://etd.uum.edu.my/1895/1/Noriza_Abd_Aziz.pdf application/pdf eng validuser https://etd.uum.edu.my/1895/2/1.Noriza_Abd_Aziz.pdf application/pdf eng public masters masters Universiti Utara Malaysia Ahmad, N. and S. Haron, (2002). 'Perception of Malaysian Corporate Customers Towards Islamic Banking Products and Services', International Journal of Islamic Financial Services. Ahmed, Ziauddin (1994), Islamic Banking: State of the Art, Jeddah: lslamic Development Bank. Ahmed, Ziauddin, Iqbal, M., dan Khan, M.F., (1983), Money and Banking in Islam, Pakistan: Institute of Policy Studies. A.L.M. Abdul Gafoor. (2002-2004). 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(1991). Bounded rationality and organizational learning: Organization Science. 2, 125-134. Sudin Haron. A Comparative Study of Islamic Banking Practices. Sudin Haron & Norafifah Ahmad. Perceptions of Malaysian corporate customers. Towards Islamic banking products & services: International Journal of Islamic Financial Services, Volume 3, Number 4 Towards Islamic Banks: International Journal of Banking Marketing, Vol 7-6, PP 31-9 Tyler, K., and Stanley, E. (1999). UK bank-corporate relationships: large corporate expectations of Service: International Journal of Bank Marketing, Vol. 17, No. 4, pp. 158-172. Turnbull, P.W. (1983). Corporate attitudes towards bank services: International Journal of Bank Marketing, Vol. 1, No. 1, pp. 53-68. Turnbull, P.W. (1983). Corporate attitudes towards bank services: International Journal of Bank Marketing, Vol. 1, No. 1, pp. 53-68. Turnbull, P.W., and Gibbs, M.J. (1989). The selections of banks and banking services among corporate customers in South Africa: International Journal of Bank Marketing, Vol. 7, No. 5, pp. 36-39. Uzair, Muhammad, Khursi Ahrnad (ed,),(1980), Some Cnceptual and Practical Aspects of Interest-Free Banking: Studies in Islamic Economics, Leicester: The Islamic Foundation. Uzair, Mohammad. (1955). An Outline of 'Interestless Banking: Raihan Publications, Karachi. www.hongleong.com.my www.hlib.com.my |