Marketing Distribution Using Mobile Technology

The following project looks into how the development process will take place for a prototype for marketing using new technology such as mobile commerce when a company called Aljawdh is doing business with its customers. The prototype will show the functionality of the interface being used from a com...

Full description

Saved in:

Bibliographic Details
Main Author:	Saad, Salah Eldeen Ali
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/1929/1/Salah_Eldeen_Ali_Saad.pdf https://etd.uum.edu.my/1929/2/1.Salah_Eldeen_Ali_Saad.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.1929
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	TK6570 Mobile Communication System.
spellingShingle	TK6570 Mobile Communication System. Saad, Salah Eldeen Ali Marketing Distribution Using Mobile Technology
description	The following project looks into how the development process will take place for a prototype for marketing using new technology such as mobile commerce when a company called Aljawdh is doing business with its customers. The prototype will show the functionality of the interface being used from a computer screen as well as when it is being used on a mobile device. Aljawdh will be changing it system that it is using from a manual system to a computerized system. The problem areas were with the functions of the manual system that was being used by the company in keeping records of their products that were on promotions and those that were not. The problems that were faced by Aljawdh Company were adequately solved by the introduction of the computerized system that could be used to notify customers for products that were on promotions as well as keep records of all the products that the company had. The methods that were used to solve the major problems that the company was facing was to introduce the system that could send SMS and MMS to customers phones when being notified of the products that will be on promotion. The other method of solving the problem was to have a system that could be linked to suppliers so that they could be easily notified if there is any reorder required of products that would have been finished. In coming up with the required system it was found out that not all the required functions and non-functions of the system could be implemented due to inadequate information give during requirements gathering that was carried out. The prototype had also some delays when it comes to linking up with the database to update and delete information in the database.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Saad, Salah Eldeen Ali
author_facet	Saad, Salah Eldeen Ali
author_sort	Saad, Salah Eldeen Ali
title	Marketing Distribution Using Mobile Technology
title_short	Marketing Distribution Using Mobile Technology
title_full	Marketing Distribution Using Mobile Technology
title_fullStr	Marketing Distribution Using Mobile Technology
title_full_unstemmed	Marketing Distribution Using Mobile Technology
title_sort	marketing distribution using mobile technology
granting_institution	Universiti Utara Malaysia
granting_department	College of Arts and Sciences (CAS)
publishDate	2009
url	https://etd.uum.edu.my/1929/1/Salah_Eldeen_Ali_Saad.pdf https://etd.uum.edu.my/1929/2/1.Salah_Eldeen_Ali_Saad.pdf
_version_	1747827234843918336
spelling	my-uum-etd.19292013-07-24T12:13:46Z Marketing Distribution Using Mobile Technology 2009 Saad, Salah Eldeen Ali College of Arts and Sciences (CAS) College of Arts and Sciences TK6570 Mobile Communication System. The following project looks into how the development process will take place for a prototype for marketing using new technology such as mobile commerce when a company called Aljawdh is doing business with its customers. The prototype will show the functionality of the interface being used from a computer screen as well as when it is being used on a mobile device. Aljawdh will be changing it system that it is using from a manual system to a computerized system. The problem areas were with the functions of the manual system that was being used by the company in keeping records of their products that were on promotions and those that were not. The problems that were faced by Aljawdh Company were adequately solved by the introduction of the computerized system that could be used to notify customers for products that were on promotions as well as keep records of all the products that the company had. The methods that were used to solve the major problems that the company was facing was to introduce the system that could send SMS and MMS to customers phones when being notified of the products that will be on promotion. The other method of solving the problem was to have a system that could be linked to suppliers so that they could be easily notified if there is any reorder required of products that would have been finished. In coming up with the required system it was found out that not all the required functions and non-functions of the system could be implemented due to inadequate information give during requirements gathering that was carried out. The prototype had also some delays when it comes to linking up with the database to update and delete information in the database. 2009 Thesis https://etd.uum.edu.my/1929/ https://etd.uum.edu.my/1929/1/Salah_Eldeen_Ali_Saad.pdf application/pdf eng validuser https://etd.uum.edu.my/1929/2/1.Salah_Eldeen_Ali_Saad.pdf application/pdf eng public masters masters Universiti Utara Malaysia Assocation, M. M. (2007). Mobile Marketing Sweepstakes & Promotions Guide. Retrieved October2,2007, from http://mmaglobal.com/modules/article/view.article.php/articleid=967 Association, M. M. (2007). Understanding Mobile Marketing-Teaching & Reach. Retrieved September10,2007,from http://mmaglobal.com/modules/wfsection/article.php?articleid=945 Drossos, D., Giagils, G. M., Lekakos, G., Kokkinaki, F., & Stavraki, M. Determinates of Effective SMS Advertising: An Experimental Study.Duhl, J. (2003). Rich Internet Applications (white paper).Heinonen, K., & Strandivk, T. (2006). How do consumers react to mobile marketing? Paper presented at the International Confernce on Mobile Business.Laudon, K. C., & Laudon, J. P. (1995). Management Information Systems: Organization and Technology.Upper Saddle River, NJ, USA: Prentice-Hall, Inc. McManus, P., & Scornavacca, E. (2005). Mobile Marketing: Killer application or new hype? Paper presented at the International Conference on Mobile Business.Nasco, S. A., & Bruner, G. Perceptions and Recall of Advertising Content Presented on Mobile Handheld Devices.Ontario. (2008). E-Commerce: Purchasing and Selling Online – What You Need to Consider [Electronic Version]. Retrieved 20 June 2009 from http://www.bruce.on.ca/tools/ECommerce_ Purchasing_and_Selling_Online.pdf.P. Haghirian, M. Madlberger, & Tanuskova, A. (2005). Increasing Advertising Value Of mobile Marketing -An Empirical Study of Antecedents. Paper presented at the 38th Hawaii International Conference on System Sciences.Rangone, A., & Renga, F. M. (2006). Mobile Advertising: a Framework for the Appraisal of the Campaigns. Paper presented at the International Conference on Mobile Business.Ratsimor, O., Finin, T., Joshi, A., & Yesha, Y. (2003). eNcentive:A framework for Intelligent Marketing in Mobile Peer-To-Peer Environments. 87-94.2 Rowely, J. (1996). Retailing and Shooping on the Internet. Retail & Distribution Management, 24, 26-37.Rudstrom, A., & Hook, K. (2003). Designing a Mobile Social Services for a Mall:User Experiences of Kista Galleria (No. 1100-3154).Westermeier, J. T., & Plave, L. J. (2004). E-Business: The E-Business Legal Survival Kit [Electronic Version]. Retrieved 21 June 2009 from http://www.bbbonline.org/eExpore/doc/PlavePiperEComEBusLegalKit.pdf.McFaddin, S et al. (2008). Modeling and managing mobile commerce spaces using RESTful data services. IBMT. J. Watson Research Center, Hawthorne, NY.Tawira, R, & Buse, S. (2007). The mobile commerce prospects: A strategic analysis ofopportunities in the banking sector. Humburg University Press. Kupper, A. (2007). Special issue on M‐Commerce. Journal of theoretical and Applie ElectronicCommerce Research, August Volume 2, Page 1‐11 McFaddin, S et al. (2008). Modeling and managing mobile commerce spaces using RESTful data services.IBMT. J. Watson Research Center, Hawthorne, NY. Tawira, R, & Buse, S. (2007). The mobile commerce prospects: A strategic analysis of opportunities in the banking sector. Humburg University Press.Kupper, A. (2007). Special issue on M‐Commerce. Journal of theoretical and Applied Electronic Commerce Research, August Volume 2, Page 1‐11 Levi‐Strauss, C. (2009). Requireemnts definition: Computer in Context, the philosophy and Practice of Systems Design, NCC Blackwell.3 McBride, R. (2002). Introduction to systems Analysis: Rapid Application Development. Prentice‐Hall, Inc.Retrieved from http://www.csc.uvic.ca/~jmcbride/c375t19.pdf Green, D., & DiCaterino, A. (1998). A survey of stsyem development Process models. Center for Technology in Government. Amber, S. (2009). UML two Use Case Diagram. Agile Modeling Cummings, T. (2008). Data modeling and entity relationship diagrams. Retrieved from http://www.google.com/#hl=en&source=hp&q=entity+relationship+matrix&aq=0&aqi=g1&oq= entity+relationship+mat&fp=8ec9ea851cee2c5b Barnard, P.,& Hammond, N. (1982). Usability and its multiple determinations for the occasional user of interactive systems. Hursley Human Factors Report HF059, IBM UK Laboratories.

Marketing Distribution Using Mobile Technology

Similar Items