The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector

The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector

This research explores the impact of relationship marketing on customer loyalty in banking context. A survey of students of Universiti Utara Malaysia (UUM) and employees of Permintex Industries Sdn. Bhd was conducted to determine the significance and influence of the underpinnings of the relationshi...

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書目詳細資料
主要作者:	Nor Aza, Maulad Musa
格式:	Thesis
語言:	eng eng
出版:	2009
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/2035/1/Nor_Aza_Maulad_Musa.pdf https://etd.uum.edu.my/2035/2/1.Nor_Aza_Maulad_Musa.pdf
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