Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students
This research will be a feasibility study on the Information Seeking Behavior in Social Networking Sites (SNSs) of matriculation students. SNS is a widely use to meet and communicate with other Internet users especially those who have the same opinions, interests and beliefs. However, in this resear...
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my-uum-etd.20582013-07-24T12:14:12Z Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students 2009-11 Siti Ilyana, Mohd Yusof Othman, Azliza College of Arts and Sciences (CAS) College of Arts and Sciences ZA4450 Databases This research will be a feasibility study on the Information Seeking Behavior in Social Networking Sites (SNSs) of matriculation students. SNS is a widely use to meet and communicate with other Internet users especially those who have the same opinions, interests and beliefs. However, in this research the focus would be on matriculation students who joined SNSs. The SNS is not only for meeting and communicating with other people but it is used as a platform to get information about anything. The objective of this research is to explore why of the motivation or need to join SNS, how or the process of matriculation students in joining SNS, and understand what type of information that the matriculation students seek for when joining SNS. This research is a qualitative research and of course qualitative method is used. Interview which is one of the data sources of the Grounded Theory is conducted to collect all the data from the matriculation students because interview is one of the most useful qualitative techniques. In this study, an interview was conducted and carried out related to understanding the information seeking behavior in SNS of matriculation students. A total of 20 respondents were interviewed: 10 male and female participants. They were selected from different streams such as Accounting, Life Science and Physical Science students and chosen based on a snowball sampling. Grounded Theory is applied in identifying and categorizing interesting responses of the interview. At the end, issues pertaining to the usage of SNS among teens which include the matriculation students are highlighted. Finally, the study also reveals research experiences that have been gained during the study, study limitations and concludes with a recommendation for future research or work directions which suggests a measure that should be considered in any future attempt in this area. 2009-11 Thesis https://etd.uum.edu.my/2058/ https://etd.uum.edu.my/2058/1/Siti_Ilyana_Mohd_Yusof.pdf application/pdf eng validuser https://etd.uum.edu.my/2058/2/1.Siti_Ilyana_Mohd_Yusof.pdf application/pdf eng public masters masters Universiti Utara Malaysia |
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Universiti Utara Malaysia |
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UUM ETD |
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eng eng |
advisor |
Othman, Azliza |
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ZA4450 Databases |
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ZA4450 Databases Siti Ilyana, Mohd Yusof Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students |
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This research will be a feasibility study on the Information Seeking Behavior in Social Networking Sites (SNSs) of matriculation students. SNS is a widely use to meet and communicate with other Internet users especially those who have the same opinions, interests and beliefs. However, in this research the focus would be on matriculation students who joined SNSs. The SNS is not only for meeting and communicating with other people but it is used as a platform to get information about anything. The objective of this research is to explore why of the motivation or need to join SNS, how or the process of matriculation students in joining SNS, and understand what type of information that the matriculation students seek for when joining SNS. This research is a qualitative research and of course qualitative method is used. Interview which is one of the data sources of the Grounded Theory is conducted to collect all the data from the
matriculation students because interview is one of the most useful qualitative techniques. In this study, an interview was conducted and carried out related to understanding the information seeking behavior in SNS of matriculation students. A total of 20 respondents were interviewed: 10 male and female participants. They were selected from different streams such as Accounting, Life Science and Physical Science students and chosen based on a snowball sampling. Grounded Theory is applied in identifying and
categorizing interesting responses of the interview. At the end, issues pertaining to the usage of SNS among teens which include the matriculation students are highlighted.
Finally, the study also reveals research experiences that have been gained during the study, study limitations and concludes with a recommendation for future research or
work directions which suggests a measure that should be considered in any future attempt in this area. |
format |
Thesis |
qualification_name |
masters |
qualification_level |
Master's degree |
author |
Siti Ilyana, Mohd Yusof |
author_facet |
Siti Ilyana, Mohd Yusof |
author_sort |
Siti Ilyana, Mohd Yusof |
title |
Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students |
title_short |
Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students |
title_full |
Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students |
title_fullStr |
Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students |
title_full_unstemmed |
Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students |
title_sort |
social networking sites (snss): the information seeking behavior in sns of matriculation students |
granting_institution |
Universiti Utara Malaysia |
granting_department |
College of Arts and Sciences (CAS) |
publishDate |
2009 |
url |
https://etd.uum.edu.my/2058/1/Siti_Ilyana_Mohd_Yusof.pdf https://etd.uum.edu.my/2058/2/1.Siti_Ilyana_Mohd_Yusof.pdf |
_version_ |
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