The Relationship between Internet Usage and the Marketing of Tourism in Libya

Since the Internet has been shown in recent literature to be a pervasive system in tourism it is important to understand its roles in more detail. The basis for this study regarding to the Internet is an important information source for participants in tourism and, as such, figures prominently in va...

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Main Author:	Elkwash, Ahmed M. Omar
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/2067/1/Ahmed_M._Omar_Elkwash.pdf https://etd.uum.edu.my/2067/2/1.Ahmed_M._Omar_Elkwash.pdf
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id	my-uum-etd.2067
record_format	uketd_dc
spelling	my-uum-etd.20672013-07-24T12:14:15Z The Relationship between Internet Usage and the Marketing of Tourism in Libya 2009 Elkwash, Ahmed M. Omar Abdullah, Shahmir Sivaraj College of Business (COB) College of Business HF5415.33 Consumer Behavior. Since the Internet has been shown in recent literature to be a pervasive system in tourism it is important to understand its roles in more detail. The basis for this study regarding to the Internet is an important information source for participants in tourism and, as such, figures prominently in various tourism decision-making processes. From this, the goal in order to develop e-tourism, stakeholders have to examine the use of the Internet as a marketing tool in tourism in Tripoli of Libya. In addition to the importance of attitudes toward the behavior in question, some of these studies have found subjective norms to also be important, while others have found perceived behavioral control to also be important. This study demonstrates the increased power of the TPB over the simple TRA. As more and more studies of Internet purchasing behavior and its antecedents are done within the TPB framework, we are more able to discover and confirm which antecedents are most important, helping us build a robust theory of Internet behavior. From a practical perspective, as a cumulative body of work on Internet purchasing emerges, it will be better able to advise vendors on the elements they need to address in order to increase their Web site traffic. In this study, the one area of findings that may help Web merchants the most concerns trust. It has been found that beliefs about the trustworthiness of the Internet as a channel for conducting personal business were associated with positive attitudes toward Internet purchasing, and these positive attitudes were in turn associated with actual purchasing behavior on e-Tourism. 2009 Thesis https://etd.uum.edu.my/2067/ https://etd.uum.edu.my/2067/1/Ahmed_M._Omar_Elkwash.pdf application/pdf eng validuser https://etd.uum.edu.my/2067/2/1.Ahmed_M._Omar_Elkwash.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdullah, Shahmir Sivaraj
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Elkwash, Ahmed M. Omar The Relationship between Internet Usage and the Marketing of Tourism in Libya
description	Since the Internet has been shown in recent literature to be a pervasive system in tourism it is important to understand its roles in more detail. The basis for this study regarding to the Internet is an important information source for participants in tourism and, as such, figures prominently in various tourism decision-making processes. From this, the goal in order to develop e-tourism, stakeholders have to examine the use of the Internet as a marketing tool in tourism in Tripoli of Libya. In addition to the importance of attitudes toward the behavior in question, some of these studies have found subjective norms to also be important, while others have found perceived behavioral control to also be important. This study demonstrates the increased power of the TPB over the simple TRA. As more and more studies of Internet purchasing behavior and its antecedents are done within the TPB framework, we are more able to discover and confirm which antecedents are most important, helping us build a robust theory of Internet behavior. From a practical perspective, as a cumulative body of work on Internet purchasing emerges, it will be better able to advise vendors on the elements they need to address in order to increase their Web site traffic. In this study, the one area of findings that may help Web merchants the most concerns trust. It has been found that beliefs about the trustworthiness of the Internet as a channel for conducting personal business were associated with positive attitudes toward Internet purchasing, and these positive attitudes were in turn associated with actual purchasing behavior on e-Tourism.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Elkwash, Ahmed M. Omar
author_facet	Elkwash, Ahmed M. Omar
author_sort	Elkwash, Ahmed M. Omar
title	The Relationship between Internet Usage and the Marketing of Tourism in Libya
title_short	The Relationship between Internet Usage and the Marketing of Tourism in Libya
title_full	The Relationship between Internet Usage and the Marketing of Tourism in Libya
title_fullStr	The Relationship between Internet Usage and the Marketing of Tourism in Libya
title_full_unstemmed	The Relationship between Internet Usage and the Marketing of Tourism in Libya
title_sort	relationship between internet usage and the marketing of tourism in libya
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/2067/1/Ahmed_M._Omar_Elkwash.pdf https://etd.uum.edu.my/2067/2/1.Ahmed_M._Omar_Elkwash.pdf
_version_	1747827256742379520

The Relationship between Internet Usage and the Marketing of Tourism in Libya

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