Effect of Market Orientation on Small Business Performance

The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business s...

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Main Author:	Galbun, Emad B. A.
Format:	Thesis
Language:	eng eng
Published:	2008
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	https://etd.uum.edu.my/207/1/Emad._B._A._Galbun.pdf https://etd.uum.edu.my/207/2/Emad._B._A._Galbun.pdf
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id	my-uum-etd.207
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Galbun, Emad B. A. Effect of Market Orientation on Small Business Performance
description	The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business sector. Additionally, this study will also help small business owners or entrepreneurs to actually practice marketing concept in their organization. Data were collected using a survey method and questionnaires were delivered personally and by mail to the owners of small firms operating in the areas of Changlun town and small businesses operating in UUM shopping malls as well. The sample size was 40 firms which were selected among small firms operated in Changlun and UUM. The result of the hypothesis regression analyses indicated that all hypotheses test were supported and there is certainly a positive effect and significant relationship between the three dimension/factor of market orientation and firm performance in small firms.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Galbun, Emad B. A.
author_facet	Galbun, Emad B. A.
author_sort	Galbun, Emad B. A.
title	Effect of Market Orientation on Small Business Performance
title_short	Effect of Market Orientation on Small Business Performance
title_full	Effect of Market Orientation on Small Business Performance
title_fullStr	Effect of Market Orientation on Small Business Performance
title_full_unstemmed	Effect of Market Orientation on Small Business Performance
title_sort	effect of market orientation on small business performance
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2008
url	https://etd.uum.edu.my/207/1/Emad._B._A._Galbun.pdf https://etd.uum.edu.my/207/2/Emad._B._A._Galbun.pdf
_version_	1747826860494946304
spelling	my-uum-etd.2072013-07-24T12:06:06Z Effect of Market Orientation on Small Business Performance 2008-05 Galbun, Emad B. A. College of Business (COB) Faculty of Business Management HB615-715 Entrepreneurship. Risk and uncertainty. Property The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business sector. Additionally, this study will also help small business owners or entrepreneurs to actually practice marketing concept in their organization. Data were collected using a survey method and questionnaires were delivered personally and by mail to the owners of small firms operating in the areas of Changlun town and small businesses operating in UUM shopping malls as well. The sample size was 40 firms which were selected among small firms operated in Changlun and UUM. The result of the hypothesis regression analyses indicated that all hypotheses test were supported and there is certainly a positive effect and significant relationship between the three dimension/factor of market orientation and firm performance in small firms. 2008-05 Thesis https://etd.uum.edu.my/207/ https://etd.uum.edu.my/207/1/Emad._B._A._Galbun.pdf application/pdf eng validuser https://etd.uum.edu.my/207/2/Emad._B._A._Galbun.pdf application/pdf eng public masters masters Universiti Utara Malaysia Atuahene Gima,K.(1996) 'Market Orientation and innovation' Journal of Business Research 35(2),93-103 Burn, T. and Stalker, G.M. (1961). The management of innovation. London, UK Tavistock Press Callahan, T. J. and Michael, D. C. (1995) 'Small Business Owners' Assessments of Their Abilities to Interpret Formal Market Studies', Journal of Small Business Management, 33,(4), 1-9. Carson, D.J. (1985) the evolution of marketing and entrepreneurship in SMEs Journal of Marketing 19(2), 7-16 Carson, D. S. Cromie (1990) 'Marketing Planning in Small Enterprises: A Model and some Empirical Evidence', The Journal of Consumer Marketing, 7, (3), 5-18. Connor, T. (1999). 'Customer-Led and Market Oriented: A Matter of Balance' Strategic Management Journal. 20(12), 1157-1163 Freel, M.S (2000) 'Barriers to Product innovation in small manufacturing business' International Small Business Journal 18(2), 60-80. Gibson, Brian (1997) 'Reappraising the Link Between 'Best Practice' and Performance in Small Firms: a research note', Small Enterprise Research, The Journal of Seaanz, 5,(2),61-67. Hamel, G. and Prahalad, C.K. (1994), Competing for the future, Boston: MA Harvard Business School Press. Hurley, R.F. and Hult, T.M. (1998) 'Innovation, market orientation and organization learning' An integration Empirical Examination,' Journal of Marketing 62(3) 42- Kohli, A.K., and Jaworski, B.J. ((1990). 'Market Orientation: The construct research proposition and managerial implications' Journal of Marketing 54(2), 1-18 Kirton, M. (1994) 'Adopters and Innovator': style of creativity and problem solving, UK: Routledge. Mohd, K. H. (2005) 'Organization Structure and Innovation Activity in SMEs: Some Empirical Evidence' 53-63 Mohr, Jakki and John R. Nevin (1990) 'Communication Strategies in Marketing Channels: a theoretical perspective', Journal of Marketing, 54, (4), 36-51. Porter, M.E (1990) 'The competitive Advantage of Nations' New York: The Free Press. Pelham, A.M(2000). 'Market Orientation and other potential influences on performance in small and medium size manufacturing firms Robbins', D.K, L.J. Pantuosco,D.F Parker,and Fuller B.K (2000) 'An empirical assessment of the contribution of small business employment to US states economics performance' Small business Economics 15(4),293-302 Rothwell, R (1972) 'Factor of Success in industrial innovation' Project SAPPHO: A comparative study of success and failure in industrial innovation. Brighton, UK University of Sussex. Schwenk, Charles R. and Charles B. Schrader,(1993)'Effects of Formal Strategic Planning on Financial Performance in Small Firms: a meta-analysis', Entrepreneurship Theory and Practice, 17,(3)' 53-64. Slater,S.F and Narver J.C (2000) 'The positive effect of marketing orientation on business profitability: A Balanced Replication' Journal of Business Reseach48(1)69-73 Storey, D. J. (1994) Understanding the Small Business Sector, Routledge: London. Zaltman, G.R. and Holbeck .J (1973) 'Innovation and Organization' New York: John Wiley & Sons

Effect of Market Orientation on Small Business Performance

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