Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan

Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan

Goal of this study is to get understanding on perception of the Takaful Ikhlas agent towards service quality of the company, supply of the product and premium price that Takaful Ikhlas offer to the customer. The problem statement that involve in this study are insurance customer judicious to evalua...

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Main Author: Ismadi, Ishak
Format: Thesis
Language:eng
eng
Published: 2009
Subjects:
HG Finance
Online Access:https://etd.uum.edu.my/2083/1/Ismadi_Ishak.pdf
https://etd.uum.edu.my/2083/2/1.Ismadi_Ishak.pdf
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id my-uum-etd.2083
record_format uketd_dc
spelling my-uum-etd.20832013-07-24T12:14:19Z Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan 2009 Ismadi, Ishak Abu Bakar, Azizi College of Business (COB) College of Business HG Finance Goal of this study is to get understanding on perception of the Takaful Ikhlas agent towards service quality of the company, supply of the product and premium price that Takaful Ikhlas offer to the customer. The problem statement that involve in this study are insurance customer judicious to evaluate variety of the insurance product, service quality and premium price of the takaful product. The objective of this study is to determine whether this perception of agent towards service quality, product and premium price that company offer is positive. This research involved 110 takaful agents around Kuala Lumpur and Selangor area. A set of questionnaire was use to collect the data and was analyzed using statistic descriptive frequency and percentage), T-test, one way variance ANOVA, Pearson Correlation and reliability test. The finding shows that there is positive connection between all perception towards service quality, product and premium price. The finding of this study usable for Takaful Ikhlas Sdn. Bhd. to plan their future strategy. 2009 Thesis https://etd.uum.edu.my/2083/ https://etd.uum.edu.my/2083/1/Ismadi_Ishak.pdf application/pdf eng validuser https://etd.uum.edu.my/2083/2/1.Ismadi_Ishak.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abu Bakar, Azizi
topic HG Finance
spellingShingle HG Finance
Ismadi, Ishak
Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan
description Goal of this study is to get understanding on perception of the Takaful Ikhlas agent towards service quality of the company, supply of the product and premium price that Takaful Ikhlas offer to the customer. The problem statement that involve in this study are insurance customer judicious to evaluate variety of the insurance product, service quality and premium price of the takaful product. The objective of this study is to determine whether this perception of agent towards service quality, product and premium price that company offer is positive. This research involved 110 takaful agents around Kuala Lumpur and Selangor area. A set of questionnaire was use to collect the data and was analyzed using statistic descriptive frequency and percentage), T-test, one way variance ANOVA, Pearson Correlation and reliability test. The finding shows that there is positive connection between all perception towards service quality, product and premium price. The finding of this study usable for Takaful Ikhlas Sdn. Bhd. to plan their future strategy.
format Thesis
qualification_name masters
qualification_level Master's degree
author Ismadi, Ishak
author_facet Ismadi, Ishak
author_sort Ismadi, Ishak
title Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan
title_short Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan
title_full Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan
title_fullStr Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan
title_full_unstemmed Takaful Ikhlas: Persepsi Ejen terhadap Kualiti Perkhidmatan
title_sort takaful ikhlas: persepsi ejen terhadap kualiti perkhidmatan
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2009
url https://etd.uum.edu.my/2083/1/Ismadi_Ishak.pdf
https://etd.uum.edu.my/2083/2/1.Ismadi_Ishak.pdf
_version_ 1747827260658810880

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