Keberkesanan Periklanan Di Internet

This study is carried out to identify the potential of Internet as a medium to promote advertising in Malaysia. The objectives of this study are: first, to examine the relationship of the Internet users’ demographic background and their decision and acceptance of advertising through the Internet. Se...

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Main Author:	Sharina, Samsudin
Format:	Thesis
Language:	eng eng
Published:	2000
Subjects:	HF5801-6182 Advertising
Online Access:	https://etd.uum.edu.my/212/1/SHARINA_BT._SAMSUDIN_-_Keberkesanan_periklanan_di_Internet.pdf https://etd.uum.edu.my/212/2/1.SHARINA_BT._SAMSUDIN_-_Keberkesanan_periklanan_di_Internet.pdf
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id	my-uum-etd.212
record_format	uketd_dc
spelling	my-uum-etd.2122022-06-07T04:35:44Z Keberkesanan Periklanan Di Internet 2000 Sharina, Samsudin Sekolah Siswazah Sekolah Siswazah HF5801-6182 Advertising This study is carried out to identify the potential of Internet as a medium to promote advertising in Malaysia. The objectives of this study are: first, to examine the relationship of the Internet users’ demographic background and their decision and acceptance of advertising through the Internet. Second, to identify the relationship of the unique features of Internet which includes interactive and hypermedia, with the decision to expose oneself to Internet advertisement. Third, to relate the advertising features such as message strategies and creative strategies with the decision and acceptance of Internet advertisement by the Internet users. And, forth, to relate features of goods advertised such as type, brand, price and safe guarantee with the decision and acceptance of Internet advertisements. Two types of the analysis were carried out in connection with the contents of the advertisements in order to examine the features and types of advertisements promoted in the Internet and guided questionaire to extract information from the users. The advertisement content analysis has been carried out onto 120 advertisements in JARING and TMnet websites. At the same time 150 of the identified users of Clustered Relative Random Sampling have been interviewed. Respondents are selected among the Internet users of Kuala Lumpur. Tests to analyse the datas are carried out through the SPSS package for descriptive and inferential analysis in order to determine the frequency, correlation and crosstabulation. Despite the vast potential, Malaysian Internet advertiser have to go to the extend in order to convince the Internet users of the safety and quality of the goods ordered through the Internet. The decision making process to any goods through the Internet is dependable to 1) advertisement attraction 2) social acceptance 3) unique features of the Internet which includes its ability to interact and hypermedia, and 4) quality of the product promoted. Shopping through the Internet has yet to be recognised as a part of the Malaysian culture. But, it has a vast potential to compete with other advertisement medias including television and newspapers. Internet advertisements may serve as a tool to maintain their production image as well as to promote their goods. 2000 Thesis https://etd.uum.edu.my/212/ https://etd.uum.edu.my/212/1/SHARINA_BT._SAMSUDIN_-_Keberkesanan_periklanan_di_Internet.pdf text eng public https://etd.uum.edu.my/212/2/1.SHARINA_BT._SAMSUDIN_-_Keberkesanan_periklanan_di_Internet.pdf text eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5801-6182 Advertising
spellingShingle	HF5801-6182 Advertising Sharina, Samsudin Keberkesanan Periklanan Di Internet
description	This study is carried out to identify the potential of Internet as a medium to promote advertising in Malaysia. The objectives of this study are: first, to examine the relationship of the Internet users’ demographic background and their decision and acceptance of advertising through the Internet. Second, to identify the relationship of the unique features of Internet which includes interactive and hypermedia, with the decision to expose oneself to Internet advertisement. Third, to relate the advertising features such as message strategies and creative strategies with the decision and acceptance of Internet advertisement by the Internet users. And, forth, to relate features of goods advertised such as type, brand, price and safe guarantee with the decision and acceptance of Internet advertisements. Two types of the analysis were carried out in connection with the contents of the advertisements in order to examine the features and types of advertisements promoted in the Internet and guided questionaire to extract information from the users. The advertisement content analysis has been carried out onto 120 advertisements in JARING and TMnet websites. At the same time 150 of the identified users of Clustered Relative Random Sampling have been interviewed. Respondents are selected among the Internet users of Kuala Lumpur. Tests to analyse the datas are carried out through the SPSS package for descriptive and inferential analysis in order to determine the frequency, correlation and crosstabulation. Despite the vast potential, Malaysian Internet advertiser have to go to the extend in order to convince the Internet users of the safety and quality of the goods ordered through the Internet. The decision making process to any goods through the Internet is dependable to 1) advertisement attraction 2) social acceptance 3) unique features of the Internet which includes its ability to interact and hypermedia, and 4) quality of the product promoted. Shopping through the Internet has yet to be recognised as a part of the Malaysian culture. But, it has a vast potential to compete with other advertisement medias including television and newspapers. Internet advertisements may serve as a tool to maintain their production image as well as to promote their goods.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Sharina, Samsudin
author_facet	Sharina, Samsudin
author_sort	Sharina, Samsudin
title	Keberkesanan Periklanan Di Internet
title_short	Keberkesanan Periklanan Di Internet
title_full	Keberkesanan Periklanan Di Internet
title_fullStr	Keberkesanan Periklanan Di Internet
title_full_unstemmed	Keberkesanan Periklanan Di Internet
title_sort	keberkesanan periklanan di internet
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2000
url	https://etd.uum.edu.my/212/1/SHARINA_BT._SAMSUDIN_-_Keberkesanan_periklanan_di_Internet.pdf https://etd.uum.edu.my/212/2/1.SHARINA_BT._SAMSUDIN_-_Keberkesanan_periklanan_di_Internet.pdf
_version_	1747826861722828800

Keberkesanan Periklanan Di Internet

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