Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business

This survey conducted in Libya, 2010 to test the determinants of E-commerce adoption in Small and Medium Enterprise (SMEs). It consists of one hundred SMEs. The study based on primary data (questionnaire) in different positions in SMEs namely general employees, general managers and executive manage...

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Main Author: Raba, Abubaker I.M Abd
Format: Thesis
Language:eng
eng
Published: 2010
Subjects:
Online Access:https://etd.uum.edu.my/2121/1/Abubaker_I.M_Abd_Raba.pdf
https://etd.uum.edu.my/2121/2/1.Abubaker_I.M_Abd_Raba.pdf
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spelling my-uum-etd.21212013-07-24T12:14:30Z Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business 2010-04 Raba, Abubaker I.M Abd Bohari, Abdul Manaf College of Business (COB) College of Business HF1-6182 Commerce This survey conducted in Libya, 2010 to test the determinants of E-commerce adoption in Small and Medium Enterprise (SMEs). It consists of one hundred SMEs. The study based on primary data (questionnaire) in different positions in SMEs namely general employees, general managers and executive managers. The research surveys four independent factors that influence the adoption process of E-commerce in SMEs. These variables are: organizational readiness, external pressure, perceived ease of use and perceived usefulness. The results show there is high correlation between the independent variables and dependent variable (adoption) and these results are consistent with many previous studies. Consequently, the relationship between the variables is significant. 2010-04 Thesis https://etd.uum.edu.my/2121/ https://etd.uum.edu.my/2121/1/Abubaker_I.M_Abd_Raba.pdf application/pdf eng validuser https://etd.uum.edu.my/2121/2/1.Abubaker_I.M_Abd_Raba.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Bohari, Abdul Manaf
topic HF1-6182 Commerce
spellingShingle HF1-6182 Commerce
Raba, Abubaker I.M Abd
Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business
description This survey conducted in Libya, 2010 to test the determinants of E-commerce adoption in Small and Medium Enterprise (SMEs). It consists of one hundred SMEs. The study based on primary data (questionnaire) in different positions in SMEs namely general employees, general managers and executive managers. The research surveys four independent factors that influence the adoption process of E-commerce in SMEs. These variables are: organizational readiness, external pressure, perceived ease of use and perceived usefulness. The results show there is high correlation between the independent variables and dependent variable (adoption) and these results are consistent with many previous studies. Consequently, the relationship between the variables is significant.
format Thesis
qualification_name masters
qualification_level Master's degree
author Raba, Abubaker I.M Abd
author_facet Raba, Abubaker I.M Abd
author_sort Raba, Abubaker I.M Abd
title Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business
title_short Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business
title_full Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business
title_fullStr Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business
title_full_unstemmed Electronic Commerce Adoption in Libya : An Empirical Study of Small and Medium Business
title_sort electronic commerce adoption in libya : an empirical study of small and medium business
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2010
url https://etd.uum.edu.my/2121/1/Abubaker_I.M_Abd_Raba.pdf
https://etd.uum.edu.my/2121/2/1.Abubaker_I.M_Abd_Raba.pdf
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